marketing

Get compelling arguments for Drupal

Posted on Wed, Oct 12, 2011 09:42 by tgeller
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How do you promote, use, and enjoy Drupal? When you tell people about it, what makes them pay attention? How do you communicate your successes to those who haven't discovered it? The Drupal Association wants to know.

New video: The Acquia Story

Posted on Wed, Aug 17, 2011 11:01 by tgeller
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Following on the heels of the video about pronouncing our name, we've released one that's more serious -- and that, I hope, will be useful to the Drupal community at large. It's the Acquia Story, three minutes that covers what Drupal is, who we are, what we offer, and how we engage with the community to grow the Drupal ecosystem.

Five data sheets for promoting Drupal

Posted on Tue, Aug 16, 2011 08:57 by tgeller
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We at Acquia gain unusual and valuable insight into the Drupalsphere. Besides working with some of the community's most visible and active members, the experience of servicing over a thousand enterprise clients shows us just how grandly this platform we love has taken hold. We also have a crawler that tracks Drupal-based sites, which we've further categorized by vertical market, geographical location, and the like.

A writer joins Acquia

Posted on Wed, Jun 08, 2011 11:22 by tgeller
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Today marks my first day as Acquia's Director of Content and Communications, although I've been following the company since its birth. I started using Drupal in late 2007 -- right around when Jay and Dries were founding the company -- to build a site that would promote a book that was soon to be published.

Marketers - what's in your toolbox?

Posted on Wed, Sep 15, 2010 13:46 by lcapozzi
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There will always be debate over which tools will best serve marketing efforts. Wordpress for blogging, Facebook for networking building; the list goes on and on. As I find myself in the crux of these discussions more and more (most recently I attend OMMA Social in New York) my answer is always the same: there isn’t just one tool that can do it all.

Reviving your corporate blog with community in mind

Posted on Tue, Jul 27, 2010 14:57 by lcapozzi
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All you have to do is google “CEOs and blogging” and you’ll know exactly what I’m talking about: more corporate and executive blogs than you can count. As a marketer, chances are you have your hands into some aspect of your businesses blog (s) or your executive team’s approach to blogging. Also likely is that sometime in the recent past or near future you have or will receive the call to ignite a better blogging campaign for your C-level executives.

Are you thinking like a marketer? If not, you should be!

Posted on Tue, Jun 08, 2010 13:57 by lcapozzi
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If there’s one thing I’ve learned it’s that traditional notions of “marketer” are long gone. Ten years ago you’d pretty much be able to categorize marketers into one or a few main buckets. We hung out at tradeshows, we had a handful of tools at our disposal to measure customer acquisition, engagement and ROI. For the most part we all worked in the same department- the marketing department. I was at Lotus at the time. It was a great little club and to all my fellow marketers who can actually remember what it was like back then, you know what I’m talking about.

Top 10 Reasons for Marketers to build Microsites

Posted on Wed, May 19, 2010 15:05 by lcapozzi
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You have heard us talk a lot about the benefits of Drupal, specifically Drupal Gardens, when it comes to speeding the creation of building microsites. But I get asked a lot by fellow marketers “what is it that I can really gain from microsites that I’m not already getting from my other web marketing tactics?” In fact I get asked that question so much, that I’ve come up with my Top Ten on why marketers will be (and should be) building more microsites.

For those of you who are building microsites, what do you think?

Acquia Momentum- 2010 Kicks off with a Flurry of Activity

Posted on Fri, Mar 26, 2010 14:12 by lcapozzi
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Coming up on one year since joining the company, I thought I’d take a moment to reflect on the progress Acquia has made recently, and which I have watched first hand. If you’re a regular follower of our blog, you’ve been seeing this growth on a regular basis; seeing the traction we’ve been having in hot markets such as government, media and publishing not to mention following all the technology developments taking place with our team and amongst the broader Drupal community.

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The rave reviews we've received are thanks largely to our ambitious client, who truly entrusted us with their brand, and to our mutually-shared technology partner Acquia, who set this engagement in motion.
Jason Smith OHO Interactive

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