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The New Real-Time Globalization and How to Keep Up

Going global is no longer a privilege, but a necessity. Between outsourced labor and localization, apps and analytics, the global economy is a busy place, and can challenge even the most prepared of companies. In order to keep pace with today’s real-time world, you need the skills and tools to make smart decisions in a market where there is little room for anything else. With the right care and pruning, you can not only keep up with the new globalization, but succeed.

New Strategies for International Business

Beyond Marketing: Why Digital Disruption Requires a Deeper Transformation

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The forces of digital disruption have toppled established business models, magnified the significance of digital channels and competences, and initiated the “customer-centric era.” Chief marketing officers (CMOs) and their marketing organizations would seem to be ideally positioned to lead the organizational response to these disruptions. Marketing typically owns the customer relationship and has developed sophisticated methods for understanding and communicating with customers.

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The Rise of Digital Creates A Marketer’s Dilemma

As a product manager at Acquia, I frequently speak with digital thought leaders at many organizations, small and large. It’s clear that the digital marketing profession at these organizations has undergone tremendous change over the past decade. Digital marketers now oversee large numbers of “digital experiences,” rather than the small number of static, branded web sites that were the norm just a few short years ago. And by incorporating web, social, mobile and offline touch points, managing these digital experiences has become very complex.

Top 5 Marketing Tech Predictions for 2014 [Jan. 6, 2014]

Submitted on
Monday, January 6, 2014
,
CMSWire

By Tom Wentworth, Acquia CMO

Technology adoption has become a competitive differentiator for CMOs who strive to out-innovate their competitors. There is so much opportunity for brands to strengthen consumer engagement through their digital channels. So, with 2014 upon us, it’s time to look at how websites and digital experiences will change in the year to come. What is the future of the branded website? How will technology change customers’ online shopping experience?
Here are my top marketing tech predictions for 2014.

1. CMOs Will Take Back Control
Over the core components of the digital customer experience that is. Many of these digital customer channels, like websites, mobile devices and social networks, were offloaded to IT in the past. But in 2014, CMOs will take back the control over this content to ensure the brand image is accurately portrayed on the customer facing end.

2. Evolve or Die
Ok, this might be a bit of an overused statement, but it does hold some truth. Stemming from taking back control from the IT teams, CMOs will put a greater value on agility and integration over single vendor solutions in 2014. In today’s digital age, CMOs must embrace the shift to digital or risk being phased out in favor of digital natives who understand how business and technology meet.

An entirely new job title —Chief Digital Officer — has emerged because marketing leaders, to date, have not fully embraced the disruptive nature of digital. CMOs who don't evolve will face the harsh reality of marketing in a world where digital experiences are customer experiences.

3. Content Meets Commerce
Recent data from Forrester Research shows that Web Content Management and e-commerce are the top two priorities for digital executives. Next year, I believe the lines between these two priorities will blur. Customers want the opportunity to review great content while shopping online, and visa versa.

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The Future of Marketing: It’s All in the Numbers

I heard the number over my morning latte: $35.1 billion. Billion. Big number? Sort of.

That’s the value of the merger between advertising mega-agencies Omnicom and Publicis announced Sunday. It’s the total valuation of the two companies.

Digital Marketing: Embrace change or Play Russian Roulette

This is the second part of a two-part conversation with Acquia's Chief Marketing Officer Tom Wentworth. In it we discuss Tom's understanding of data-driven marketing, the rise of the "Chief Digital Officer", and choosing a future friendly digital platform for your business.

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B2B Marketing & Sales Trends: 14 Sessions You Won't Want to Miss

Keeping up with the latest advancements in marketing and sales can be a daunting task... especially while you're trying to get your daily tasks done and keep the business running! The good news is that our friends over at The Marketing Cloud have done some of the heavy lifting for us.

5 Tips to Help You Love (& Optimize!) Your Landing Pages

I’m just going to come out and say it: I love working with landing pages. When you’re developing targeted, demand generation campaigns, there is almost no marketing tool more powerful than an awesome landing page. Landing pages give your audience a concise format to digest your value prop, and, for a small price to pay (i.e. their contact information), they get a cool offer in return.

Top 3 Ways to Ensure Your Outbound Sales Team Isn’t Sent Home Crying

The buyer’s journey is changing. Sales and Marketing used to be able to control their brand’s messaging and value proposition through the limited number of mass communication channels (such as network TV, commercial radio, newspapers, and even email, website, and banner advertising into the mid-2000s). Social media and other forms of user-generated content, though, have revolutionized how buyers research, evaluate, and select business partners.

Let's Get Personal: The Basics

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of personalization, you have to track your results, constantly re-evaluate what you are doing, and adjust your strategy accordingly. In Part One of this 5-part series on personalization, we'll start with the broad strokes.

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