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Loopfuse and Acquia Bring Marketing Automation to Drupal

Submitted on
Friday, October 24, 2014
,
CMS Wire

Loopfuse and Acquia have announced the availability of the Loopfuse Integration module for Drupal. The module links Drupal installations to the commercial Loopfuse OneView automated marketing product. The module, funded by Acquia and Loopfuse, was developed to connect the Acquia website to OneView, and has been donated to the Drupal community and is available to download at Drupal.org.

Loopfuse OneView is aimed at small to medium-size organizations, offering an ‘all-in-one’ online marketing and sales solution. Oneview is a ‘full-featured marketing automation suite’, incorporating marketing campaign implementation and tracking, generating and tracking leads from a Website, full analytics support, and CRM integration with ‘most major vendors’.

We think this is a pretty good example of the Drupal project benefitting from Acquia’s forays into the commercial realm.

Open source mash-up: Zimbra + SugarCRM, Loopfuse + Acquia

Submitted on
Friday, October 24, 2014
,
CNET

It's a good day for those running more than one open-source application in-house, particularly if you're into Zimbra (email), SugarCRM (CRM), Loopfuse (marketing automation), or Acquia (Drupal-based content management company). I've long felt that open-source integration is best done in cases of mutual self-interest, and not by committee fiat.

First, Loopfuse-plus-Acquia/Drupal:

LoopFuse and Acquia today announced the availability of the LoopFuse OneView integration module for Drupal, enabling marketing organizations to seamlessly extend their LoopFuse marketing automation processes across their Drupal web sites. Taking advantage of LoopFuse's web analytics and campaign management capabilities, Drupal site owners can track activities and connect directly with customers who participate in their community-based web sites.

As an increasing array of companies use Drupal to build collaborative websites, the need to monetize those using marketing automation tools like Loopfuse also grows. This is a great way to get the most from your Drupal investment.