Breakthrough Digital Experience Platform Yields 944 Percent ROI in Three Years
BURLINGTON, MA -- December 11, 2014 --Acquia, the digital experience company, today released the results of an independent study conducted by Forrester Consulting into the impact of Acquia Cloud Site Factory for four key customers. The full study is available for download from Acquia.
L’essor du m-commerce, les enjeux du commerce social, la maturité croissante de l’e-commerce, l’intégration de la technologie dans les points de vente physiques constituent de réels défis. En tant que marketeurs, nous ressentons le besoin de faire la distinction entre les différents types de plateformes que les consommateurs utilisent pour rechercher et acheter des produits. Il y a donc des équipes dédiées pour le développement d’applications de shopping et l’optimisation de l’expérience mobile.
Three weeks ago, Acquia reached a major milestone. Gartner released its annual Web Content Management Magic Quadrant, and for the first time, Acquia made the coveted Leaders quadrant. This is a huge accomplishment for Acquia, and makes everyone here extremely proud to work for such an amazing company.
I needed a fall jacket. Something lightweight and colorful. My online search led me to Paul Smith’s autumn/winter collection. I clicked through some of the beautiful pictures and came across a purple jacket (center right) - totally my style!
The Issue: The Content and Commerce Divide
Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing
on basics such as PCI compliance and product information and expanding to more complex integrations. Now they want to add content, such asreviews and engaging media, that will inform and guide shoppers.
The rise of m-commerce, the struggles with social-commerce, the growing maturity of e-commerce, the integration of technology into physical commerce… it can be, no it is, overwhelming. As marketers, we feel the need to distinguish between the different types of platforms consumers use to research and purchase products. We have mobile teams responsible for developing shopping apps, and optimizing the mobile experience.