Home / Taxonomy term

ecommerce

Drupal for Digital Commerce – Bojan Živanović

Bojan and I chatted at Drupal Dev Days 2014 about one of the newest and most important weapons available in Drupal's eCommerce arsenal: recurring billing for digital commerce in Drupal Commerce.

The ecommerce media experience: new triggers and signals

The sudden shift away from desktop browser experiences to the mobile web has been both a huge challenge and opportunity for ecommerce user experience management. While having a mobile version of the store was a priority in the five years, the new user expectation is that the site will respond to their circumstances intuitively down to an awareness of whether or not they are in a moving vehicle or inside the brand’s actual store.

Selling the Story: From Store Operations to Experience Management

As the ecommerce channel becomes the key channel for many consumer driven brands, ownership of its P&L is moving to the marketing organization as that channel becomes the primary digital face of the brand. As marketing itself moves from a rigid “funnel” model aligned to a marketing calendar (Dads-and-Grads, Back-to-School, Black Friday) and the classic Four P’s of product-price-promotion-and place to a more fluid experience customized to the individual, the need for the marketing communications model to adapt becomes imperative.

The New Customer Decision Journey Needs Content

Demand generation for consumer ecommerce sites used to be as subtle as a brick to the face, generally consisted of pushed spam with “Buy Now!” subject lines hoping to drive customers to landing pages with annoying homepage hero offers.

Selling the Story: The Commerce-Content Connection

The Mad Men era of the 1960s introduced the concept of storytelling to Madison Avenue and the brands they were pitching. Now storytelling is being integrated into the science of selling online, turning the classic catalogue-cart-checkout model into something closer to a magazine but with the added capabilities of personalization, segmentation and recommendation engines.

Today’s Brand Must Think Like a Publisher

Content is king. But as the line between publishers and brands are blurring, all brands find themselves in both the content and the commerce games.

As brands, we are sometimes wary of pushing content on our customers. In my experience, however, customers are much less worried about the blurred lines, and much more interested in getting that they want when and where they want it. As Alexis Maybank, founder of Gilt Groupe described it,

Integrated Shopping Solution from Acquia [Sept. 10, 2013]

Submitted on
Tuesday, September 10, 2013
,
KMWorld

Acquia has released Commerce Cloud, which is said to be the first digital experience platform designed to bring content to commerce. Acquia says its new offering enables creation of content-rich, socially enabled, integrated shopping experiences.

Further, Acquia reports, Commerce Cloud allows brands to build and deliver content-rich, engaging shopping experiences with the flexibility, scalability and security required. Commerce Cloud is available as a service, and delivered on the most secure, scalable and reliable cloud environment available for Drupal, says Acquia.

Acquia Announces Commerce Cloud For Integrated Shopping Experiences [Sept. 5, 2013]

Submitted on
Thursday, September 5, 2013
,
Retail Solutions Online

Enables Brands to Create Content-Rich, Socially Immersive Shopping Experiences That Create Brand Champions

Burlington, MA - Acquia, where great digital experiences begin, is announcing the availability of Acquia Commerce Cloud, the first digital experience platform to bring content to commerce. Acquia Commerce Cloud enables you to create content-rich, socially enabled, fully integrated shopping experiences and effortlessly deploy and scale them to a high-performance, highly secure cloud platform.

With the shift to digital engagement and the ability for a consumer to connect anytime and anywhere, brands have gained an incredible opportunity to build relationships directly with customers. Digital is driving the trend toward direct-to-consumer commerce. That's why a great digital presence is a business imperative. In order to drive sales and build evangelists, brands need a unified digital experience for product discovery, research, and purchase. And with the explosive growth of mobile commerce, brands need to deliver a consistent digital experience across a growing mix of devices and channels.

Drupal Camp Scotland 2013 Double-Header

This week's podcast features two Drupal Scots: Duncan Davidson (recorded live in a back alley right after Drupal Camp Scotland 2013) and Brian Ward (recorded via Skype, post-event). Duncan is the Scottish regional manager and UK Professional Services Manager for i-KOS and Brian is a developer at heehaw.digital in Edinburgh.

Magento's Imagine eCommerce Conference 2013

Magento's premier global eCommerce conference brings together over 1500 merchants, partners, developers and enthusiasts from 35+ countries for three days in an engaging environment for collaboration, learning, networking, and of course - imagination!

Want to meet with someone on the Acquia Team at the event? Contact Tahlor Marchi to set up a meeting today!

Acquia is pround to be a Silver Sponsor of the 2013 Magento Imagine eCommerce Conference. We hope to see you there!

Pages