Content is king. But as the line between publishers and brands are blurring, all brands find themselves in both the content and the commerce games.
As brands, we are sometimes wary of pushing content on our customers. In my experience, however, customers are much less worried about the blurred lines, and much more interested in getting that they want when and where they want it. As Alexis Maybank, founder of Gilt Groupe described it,
Acquia has released Commerce Cloud, which is said to be the first digital experience platform designed to bring content to commerce. Acquia says its new offering enables creation of content-rich, socially enabled, integrated shopping experiences.
Further, Acquia reports, Commerce Cloud allows brands to build and deliver content-rich, engaging shopping experiences with the flexibility, scalability and security required. Commerce Cloud is available as a service, and delivered on the most secure, scalable and reliable cloud environment available for Drupal, says Acquia.
Enables Brands to Create Content-Rich, Socially Immersive Shopping Experiences That Create Brand Champions
Burlington, MA - Acquia, where great digital experiences begin, is announcing the availability of Acquia Commerce Cloud, the first digital experience platform to bring content to commerce. Acquia Commerce Cloud enables you to create content-rich, socially enabled, fully integrated shopping experiences and effortlessly deploy and scale them to a high-performance, highly secure cloud platform.
With the shift to digital engagement and the ability for a consumer to connect anytime and anywhere, brands have gained an incredible opportunity to build relationships directly with customers. Digital is driving the trend toward direct-to-consumer commerce. That's why a great digital presence is a business imperative. In order to drive sales and build evangelists, brands need a unified digital experience for product discovery, research, and purchase. And with the explosive growth of mobile commerce, brands need to deliver a consistent digital experience across a growing mix of devices and channels.
This week's podcast features two Drupal Scots: Duncan Davidson (recorded live in a back alley right after Drupal Camp Scotland 2013) and Brian Ward (recorded via Skype, post-event). Duncan is the Scottish regional manager and UK Professional Services Manager for i-KOS and Brian is a developer at heehaw.digital in Edinburgh.
Magento's premier global eCommerce conference brings together over 1500 merchants, partners, developers and enthusiasts from 35+ countries for three days in an engaging environment for collaboration, learning, networking, and of course - imagination!
Want to meet with someone on the Acquia Team at the event? Contact Tahlor Marchi to set up a meeting today!
Acquia is pround to be a Silver Sponsor of the 2013 Magento Imagine eCommerce Conference. We hope to see you there!