It's a good day for those running more than one open-source application in-house, particularly if you're into Zimbra (email), SugarCRM (CRM), Loopfuse (marketing automation), or Acquia (Drupal-based content management company). I've long felt that open-source integration is best done in cases of mutual self-interest, and not by committee fiat.
LoopFuse and Acquia today announced the availability of the LoopFuse OneView integration module for Drupal, enabling marketing organizations to seamlessly extend their LoopFuse marketing automation processes across their Drupal web sites. Taking advantage of LoopFuse's web analytics and campaign management capabilities, Drupal site owners can track activities and connect directly with customers who participate in their community-based web sites.
As an increasing array of companies use Drupal to build collaborative websites, the need to monetize those using marketing automation tools like Loopfuse also grows. This is a great way to get the most from your Drupal investment.