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Personalization How-To: Driving Conversion with Acquia Lift

I recently did a webinar on driving conversions with Acquia Lift and I wanted to share some of the key details from the webinar with a broader audience. In the webinar I covered my testing strategy, where to start testing, how to u se Acquia Lift , review tests we’ve been doing here at Acquia and see the results we’ve seen. In this blog post I’m going to be focusing on where to start testing and some of the results we’ve seen.

Drupal for Brand Experience Optimization

Cross-posted with permission from Adyax

World Tempus is a renowned authority on high-end watch brands. With a web presence dating back to the mid-90s, their site needed a major overhaul. This included improving performance, ad management, analytics and SEO. In 2012 they came to us asking for a modern site, cross-platform and true to their standards of luxury.

Transit Strike Shows Power of Drupal, Cloud Computing [May 16, 2014]

Submitted on
Friday, May 16, 2014
,
StateScoop

In October, Bay Area Rapid Transit, which provides public transportation to the city of San Francisco, found itself in a public labor dispute, which culminated in a four-day strike that halted transportation services.

With nearly 400,000 daily riders — San Franciscans who relied on the system for transportation — the department’s website found itself with 10 times its normal traffic as users looked for information on when trains would run again.

The increase in Web traffic normally would have shut the site down, but just weeks before, the transit system — affectionately known as BART — moved its Web operations to Drupal, hosted inside Acquia’s cloud.

“Drupal allowed them the space to innovate and find better ways to communicate with their users,” Todd Akers, vice president of public sector for Acquia, told StateScoop. “In addition, hosting on Acquia Cloud allowed them to reduce costs by 70 percent and gave them the elasticity needed to handle times of higher demand.”

Akers pointed to a similar situation Acquia worked on with the New York Metropolitan Transit Authority in October 2012. When Hurricane Sandy caused outages throughout the northeast, the department’s Web operations were able to keep running – keeping citizens informed – during times of crisis when communication is needed most.

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How to Use Small Data in Your CMS

Word on the street these days is that big data isn’t as big a deal as it used to be. This opinion reflects the hangover that happened after businesses rushed to adopt data-analytics systems, and found that their business problems weren’t majestically cured after all.

High Availability Database Tools

Percona Live was held at the beginning of April this year and the Acquia team was there. This was a really great conference and I want to start by encouraging any DBA/database developer who uses MySQL in a production environment to go to the Percona Live conference. It's a great place to hear about new functionality, new products and how other companies are using MySQL at scale. Large companies like Google, Facebook and Twitter as well as hot startups like Box all send representatives to share their knowledge.

At Acquia we use the Percona version of MySQL as our standard data store for all hosted Drupal sites as well as for lots of internal projects. Since all our production servers use MySQL replication to provide high availability and our databases are continuously growing we're always looking to get better performance out of replication. The new replication enhancements in MySQL 5.6 and 5.7 are promising better performance but need some work in the application and tools to deliver on that performance. At this year's conference I decided to take a new look at the current state of external high availability and failover solutions to see what enhancements they could deliver and how much effort would be involved in implementing them.

I want to summarize and compare four of the more interesting products that are currently available. I will also point out if there are Drupal specific things to keep in mind when choosing between them. All these tools are open source and free.

Drupal Security: What You Need to Know

Software security issues affect organizations of all sizes, along with possibly theft of private data, incidents can cause harm to customer confidence and cause loss of business.

Is Implementing Continuous Integration Worth It?

Cross-posted with permission from Promet Source

When you start addressing the topic of Continuous Integration (or CI for short) for the first time with an organization or project, there are often some typical questions that arise.

A Beginner’s Guide to Distributions: A fast-track to Drupal development

In the next few weeks we’ll be featuring distributions which can give you a fast track to developing with Drupal. We’ll be introducing a new distribution each week until our webinar on May 28th, where my colleague Jakub Suchy will answer all your questions about using existing distributions or deciding when you should build your own.

GradCity Launches Responsive Website

Cross-posted with permission from OHO Interactive

Growing up in the snowy winters of the Northeast can be fun. Snow days! Hot cocoa! It can also be disappointing, like during your senior year when your high school combines February and April vacations into one week in March because of an excess of snow days. Losing a week of vacation was harsh, but it did get us the parental sympathy required to take a senior trip.

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