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The Marketers' Case for Drupal

I was asked about a week before Drupal Camp Austin if I could fill in for Tom Wentworth presenting The Marketers' Case for Drupal. After a moment of excitement for travel to Austin TX I had a moment of panic, I have a week to pull together a presentation and I've never presented in front of a large audience before (outside of college). But, I said yes.

Solving Real-World Problems With Open Source Software [June 13, 2013]

Submitted on
Thursday, June 13, 2013
,
High Tech High

Tim McNamara
High Tech High Chula Vista

Open source software (OSS) is generally defined as computer software that you or I can download, use, modify, and distribute. Although some OSS projects do receive support from corporations, any given product, in order to thrive, must nurture and grow a community of contributors and followers—people who write the source code, fix bugs, train users, argue about next steps, and spread the word.

This necessity of survival has at least two important consequences for high school teachers like me (and perhaps you): 1) OSS communities organize and host open, ongoing, and frequently free or low-cost interactive events and trainings; and 2) existing community members tend to be kind, generous, and welcoming to newcomers of all ages.

In what follows, I will explain how a recent project of mine benefitted from working with OSS and OSS professionals in the hope that other teachers can use the project as a springboard or framework for helping students develop professional connections and tackle complex problems.

Let me summarize the project as quickly as I can: in January 2012, my team of 17 high school seniors at High Tech High Chula Vista (HTHCV) set out to address the parking and congestion problem on their campus. Three months later, after investigating the scope and source of the problem, attending an OSS training camp, learning Drupal (open source website building software), and spending many hours designing, building, refining, testing, and marketing, the team launched a community rideshare website at the school’s Festival del Sol Exhibition. With over 100 current users, the site has helped reduce congestion and facilitate ridesharing. The expertise and generosity of Drupal community professionals played a large role in helping the students succeed.

Bringing Life to Human Rights Abuses with a Multi-functional Drupal Site

The Human Rights Watch (HRW) Film Festival brings to life human rights abuses through storytelling in a way that challenges each individual to empathize and demand justice for all people.

SemTechBiz: Schema.org, Knowledge Graph, and prospects for Drupal

Semtechbiz LogoLast week’s SemTechBiz San Francisco was packed with insightful keynotes and sessions showing trends for semantic web technologies. The hot topics of the conference were Google’s, Yahoo’s and Wikidata’s Knowledge Graphs, as well as the adoption of schema.org, an initiative launched 2 years ago by the major search engines to standardize and promote structured data on the Web.

Business Schools Leading the Way

Some schools talk about building online communities to foster collaboration and many schools just dream of it. But a few schools actually do it. Oxford University’s Said Business School (SBS), which recently launched its Global Opportunities & Threats: Oxford initiative (GOTO) (http://goto.sbs.ox.ac.uk) is one of the few, and their motivation for doing so may surprise you.

Portland developers set up site to help OK tornado victims [May 23, 2013]

Submitted on
Thursday, May 23, 2013
,
KGW-TV 8

Many people are asking how they can help. The answer was easy for thousands of web developers gathered in Portland. Build a website to help people in Moore with some basic needs. News Channel 8's Pat Dooris was there with the marathon session to get Help4OK up and running.

Acquia Revenue Doubles in a Year, Open Source Flourishing [May 22, 2013]

Submitted on
Wednesday, May 22, 2013
,
CMSWire

By Anthony Myers

Drupal cloud services provider Acquia has reported its revenue more than doubled in 2012, a sign open source implementations are reaching an all time high in popularity.

Bookings Rise in Q1 2013
In the first quarter of 2013, Acquia reported its bookings grew by 52% compared to the same quarter in 2012, the company announced at the biannual DrupalCon event this week. Acquia noted much of the growth came in the life sciences, high tech, media, government and higher education industries.

Analyst firm Forrester listed Acquia as a contender in its latest Web content management Wave (story link), a list it shared with Microsoft, IBM and Ektron. Forrester liked the customization possibilities within the Acquia services realm, but noted its lack of marketing tools compared to those larger companies.

Sign up for free Drupal for project managers - mini-course

Are you a project manager working for a company adopting Drupal? Are you new to managing Drupal projects? This course is the right one for you!

This course follows the life cycle of a Drupal project from start to finish and back again and is based on our full day Drupal for Project Manager’s course.

Acquia Appoints Christian Hartigan to Lead Higher Education Business [May 16, 2013]

BURLINGTON, MA – May 16, 2013 – Acquia, where great digital experiences begin, today announced the appointment of Christian Hartigan as general manager of Acquia’s higher education business. Hartigan will lead the organization’s sales and go-to-market initiatives within the higher education segment.

DigitalMusic.org Shows Music Biz How to Top Search Engine Results [May 6, 2013]

Submitted on
Monday, May 6, 2013
,
DigitalMusic.org

Released today during the Music Biz 2013 event, a new infographic from digitalmusic.org, the home of music business association NARM’s digital initiatives, is giving bands, record labels, physical and digital music retail outlets, and other music companies a crash course in search engine optimization (SEO). Supported by Acquia and titled “Search Engine Optimization for Music Websites,” the infographic walks readers through the basics of how search engines such as Google and Bing work, then provides a series of easy-to-implement tips including the S.T.A.C. (Structure, Topicality, Content, Authority) method, website dos and don’ts, and monitoring strategies that can be used to create a “web of authenticity” that connects their site to other reputable ones on the web, leading to higher search engine results and increased business.

“Whether you’re an up-and-coming band, an established record label, or any other company in the music business, it’s critically important that people be able to find you quickly and easily, and chances are they are going to use a search engine to do it,” said Bill Wilson, Vice President of Digital Strategy and Business Development for NARM/digitalmusic.org. “As DMCA (Digital Millennium Copyright Act) compliance forces illegitimate sites down in the rankings, it is crucial for official, licensed sites to implement proper SEO techniques so they can take over the newly vacant spots at the top. This infographic visualizes the steps that must be taken to do so, allowing legitimate sites to easily create connections that will give them the visibility they need to make an impact on the industry.”
“Nielsen’s Global Trust in Advertising report says the fourth most trusted source of information by online consumers is a branded web site. However, the approach of “build it and they will come” simply doesn’t work, especially in the music industry, where millions of artists fight for the attention of music fans,” said Chuck Fishman, media, entertainment and publishing director for Acquia. “Acquia supports digitalmusic.org’s ‘Search Engine Optimization for Music Websites’ infographic because it provides critical and invaluable web development best practices to artists, labels and other music-related businesses, so their sites are easily discoverable by music fans.”

Acquia is joining DigitalMusic.org’s membership in support of its mission to advocate, educate and organize on behalf of the entire digital music ecosystem. Acquia’s passion for connecting performing artists and fans is rooted in its work helping power the digital strategies for many of the industry’s biggest brands, including Warner Music Group and Sony Music Entertainment. Acquia will be present on two work groups, helping to set industry best practices and standards around digital marketing and digital asset management.

The infographic is available for free and can be viewed at http://www.narm.com/wp-content/uploads/2013/digitalmusicorgSEOInfo.pdf.

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