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Inbound Marketing Summit Boston Day 1 Recap

After 19 presentations and a keynote by Razorfish CTO Ray Velez, day 1 of Inbound Marketing Summit Boston is complete. Personalization, omnichannel marketing and social were hot topics today, but I want to discuss some of the presentations that impressed me the most.

Digital Clarity Group: The Latest Marketing Gimmick? Truly Useful Content

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This is a guest blog post written by Robert Rose, Senior Analyst at Digital Clarity Group (DCG). Along side his work with DCG, he is also the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. Robert also maintains his own blog at The Mythic Marketer.