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community roundtable

Why Online Business Communities Matter for You

Remember when someone first said, “your business needs to be on the Internet?” and you dismissed them because it didn’t seem to be critical? Now having a website is the equivalent to being listed in the yellow pages 30 years ago. More recently came the clamor of “you need to be on social media.” Each evolution engendered skeptics but a few took advantage of the new opportunity to gain a larger share of their market – whether that be customers for consumer companies, donors for non-profits or constituents for government agencies.