It was an enviable assignment, a challenge that I was happy to accept: check out the Friday night shopping experience at a Bass Pro Shop.
Jason Thibeault, a co-author of Recommend This!, suggested the idea when we were discussing the evolution of Internet shopping.
“Online shopping is no longer a button -- a separate place to make a transaction,” he said. “Now it’s an experience, a community with multiple opportunities for interactions.”
It’s the difference, Jason said, between buying a fishing rod at Walmart, and buying one at Bass Pro Shop on a Friday night.