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Georgia Saving Millions with Open Source Technology [Aug. 2, 2013]

Submitted on
Friday, August 2, 2013
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Government Technology

By Brian Heaton

A switch to Drupal’s OpenPublic and cloud hosting has made website administration more efficient and cheaper for state agencies in Georgia.

The Georgia Technology Authority (GTA) will save the state approximately $4.7 million over the next five years by using an open source website content management system and hosting data in the cloud.

State government agencies in Georgia made the move to Drupal’s OpenPublic platform and cloud storage from Acquia in October 2012. This eliminated multiple servers and the costs associated with maintaining them. In addition to helping the state’s bottom line, the change also has helped limit the downtime of state agency websites.

Georgia’s online properties were previously managed on two separate versions of an older content management system, with agency websites spread across 20 different servers. With resources stretched thin, sites began experiencing stability and performance issues in 2011, which spurred state leaders to look at streamlining the system.

Nikhil Deshpande, director of GeorgiaGov Interactive, a section within the GTA that manages Georgia.gov, said transitioning to an open source platform and the cloud ensures state agency portals are operating at peak efficiency and able to withstand Web traffic spikes.

“Being a government, there are sometimes occasions where something happens and people go to your website to look for an update or whatever they need,” Deshpande said. “And in that case, if you aren’t able to sustain that level of traffic, then obviously you’re going to have an outage. So we needed to leverage the agility and instant elasticity that cloud hosting provides.”

Acquia migrates PayPal and Ebay from Jive to Drupal - Case Study

The X.commerce website, x.com, provides online communities for PayPal, eBay and X.commerce developers. The developer sites were powered by Jive Engage.

Case study: An affordable way to build a social community

Submitted on
Saturday, October 25, 2014
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iMediaConnection

Marketing and brands are relationships between consumers and products, and relationship building is a two-way conversation. It is not the one-to-many broadcast commercial that defines a customer's relationship with a brand. Rather, it's the more informal -- often personal -- interactions with a product or company that result in long-term brand engagement. Technology, specifically the social web, has transformed marketers' ability to run lower cost, targeted marketing campaigns with measurable return on investment. The result is a new category of marketing: social marketing.

Social marketing is conversational. It's focused on facilitating interactions that are more directly connected to the process of relationship building with customers. And social marketing is, in all cases, propelled by social publishing technologies that turn spectators into member and contributors, and transform websites into community platforms for engagement with customers and future prospects.

Enterprise software vendor JackBe offers an example of this new strategy in action. JackBe sells enterprise mashup software to developers that enables them to use web services to connect internal and external data to create new, loosely coupled (or "mashed up") applications. Because this is a new approach in software development, part of JackBe's marketing agenda is to educate developers about mashups -- what they are, how to build them, and what applications are a good fit for this approach.