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Great Brands are Built on Great Stories

Storytelling dates back to the Stone Age, when cave paintings were used to communicate and pass down tales between tribes and families. Fast-forward to today, and storytelling has evolved past print to digital communications. In the world of digital marking, the success of a brand revolves around the quality of the story being told. This blog will explore three brands that have great stories to tell.

Burberry

burb

How do you pronounce "Acquia"?

Hear people on the streets of Boston pronounce "Acquia", with Dries telling the story of how our name came to be, in this great video.

To create it, social media maven Evan Duffy and interns EB Pruett and Livy Holmes went into downtown Boston with a Flip cam for the day. Then AFD Creative (which also created our intro animation) edited it down to the masterpiece you see now.

On The Market Value of a Brand

Sandro Groganz has an interesting post where he attempts to calculate the value of the MySQL brand as a component of the acquisition price Sun paid. Here's the punch line: "As of today, a whopping 85% of MySQL’s economic value added can be attributed to its strong Open Source brand." I haven't checked Sandro's math in detail, but it's clear that brand is a huge component of the value of MySQL."