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Badgeville Brings Gamification to Drupal Communities [Sept 5, 2012]

Submitted on
Wednesday, September 5, 2012
,
TechCrunch

It’s a classic quandary — getting people to participate in online communities can be hard, but getting people to participate well in online communities is even harder.

To that end, behavioral management platform Badgeville has announced a new effort to bring its engagement-fostering gamification service to Drupal communities that want to reward their users for quality participation.

There have been lots of efforts through the years to solve the problems of encouraging and rewarding positive participation (and discouraging trolling), from venerable Slashdot’s karma system to StackOverflow’s escalating access mechanism, and now newer gamification schemes aim to incentivize community interaction. Badgeville (which launched at TechCrunch Disrupt back in 2010 and recently locked up an additional $25 million in funding) isn’t exactly the first to run with the concept, but the service’s momentum can’t be denied — Oracle, EMC, Dell, Samsung, and (full disclosure) AOL are just a few of the names on Badgeville’s client roster.