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Amazon Invests in IPO-bound Acquia [August 14, 2014]

Submitted on
Thursday, August 14, 2014
,
Boston Business Journal

By Sara Castellanos

Acquia, a digital services company based in Burlington, announced Wednesday it has raised an undisclosed amount of funding from Seattle-based e-commerce giant Amazon.

The funding follows a $50 million financing round announced in late May, led by New Enterprise Associates and including Split Rock Partners, North Bridge Venture Partners and Sigma Prime Ventures.

Amazon's latest investment will help Acquia accelerate the development of technology that would improve online shopping, according to Acquia.
Acquia CEO Tom Erickson said in a previous interview that the company plans to expand its website development services for e-commerce sites to provide online customers with a better shopping experience.

Acquia would do that by creating websites that appeal to a customer's "persona," giving customers a more personalized experience, Erickson said.
"We have this vision to enhance (e-commerce websites) by identifying your persona," he said in a previous interview. "You might be coming to the site looking (for products) from a fashion or sports perspective, or functionality or technical perspective."

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Amazon Makes an Undisclosed Investment in Cloud Services Company Acquia [August 13, 2014]

Submitted on
Wednesday, August 13, 2014
,
GeekWire

By Tricia Duryee

Amazon has made a rare investment in Acquia, a Burlington, Mass.-based digital marketing company that operates on Amazon’s cloud services.

The undisclosed investment piggybacks on a $50 million round closed in May from major investors, including Sigma Partners and New Enterprise Associates. In all, the company has raised more than $100 million over several rounds of funding.

The company said the money will be used to help deliver an open cloud platform for content, community and commerce.

Investments made directly by Amazon, and not Jeff Bezos, are fairly infrequent. Recent examples include small investments in e-commerce companies in China or India. Perhaps, domestically, the biggest largest example is an equity stake it took in Washington, D.C.-based LivingSocial. (Another investment was made today into security app Lookout, but it was by Bezos Expeditions, the personal investment fund of Amazon’s CEO, and not the company).

This one is slightly different because Acquia is not consumer-facing. It operates on Amazon’s Web Services.

“We are pleased to help further the development of Acquia’s digital engagement solutions,” said Jeff Blackburn, Amazon’s SVP of business development, in a statement. “Acquia on AWS helps organizations of all sizes leverage cloud computing to power fast and reliable digital experiences at scale.”

Acquia refers to itself as “a digital business company” that works with companies, including Pinterest, Mercedes Benz, Warner Music Group and Stanford University. According to a release, these companies rely on Acquia to generate new revenue, lower costs, and engage audiences by using content, community, commerce and context.

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For Bezos, Fixing the News Industry is All About Content

Most of my career has taken place at the nexus of news and technology. Before joining Acquia to oversee content and communications, I spent a number of years at The Boston Globe where I helped digitize the print publishing process, transitioned the newsroom to digital tools, and then advocated to move the content to tablets and eReaders.

Acquia - 2009 in Review

I was so proud of what our team accomplished in 2009 that I wrote a couple of different versions of our accomplishments. I posted one last week. However, after thinking about it some more, I was so excited by specific achievements, that I decided to post this version as well, which lists many of them.