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Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.

Today’s Brand Must Think Like a Publisher

Content is king. But as the line between publishers and brands are blurring, all brands find themselves in both the content and the commerce games.

Today’s Brand Must Think Like a Publisher

Content is king. But as the line between publishers and brands are blurring, all brands find themselves in both the content and the commerce games.

As brands, we are sometimes wary of pushing content on our customers. In my experience, however, customers are much less worried about the blurred lines, and much more interested in getting that they want when and where they want it. As Alexis Maybank, founder of Gilt Groupe described it,

You’re Already In The Content Game

Whether the size of your content team is 50 people or zero, you’re already in the content game. If you’re not publishing content, the chances are good that your customers are creating it on your behalf.

The Content Around Us

Using Drupal to Support Web Accessibility in Higher Education

Web accessibility in higher education is not a new topic. For over 15 years most institutions have been working to insure that their web accessibility adheres to the standards and protocols set forth in Section 508 of the Rehabilitation Act of 1998 (even though 508, as written, does not automatically apply to institutions of higher education, even those that receive federal funding). And certainly before the benchmark of 508 came around colleges and universities have been leaders in making sure that technology usage around campus supported the diverse needs of the entire community.

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.

Streetline Wants to Make Smart Cities a Reality

Everything you need to know about naming your Drupal contributed project

So you're contributing a module or theme to the greater Drupal community. Awesome! We're thrilled that you're sharing your work.

Naming your project may be one of the last things on your mind, but a poor naming choice could cause you issues down the road. Your project name ends up in a lot of places, including: Google Search Results, Drupal.org related project listings, the URL to the project, the title of your project page, Drush commands, the filenames of your project files, hook invocations in your project, and CSS classes, to name a few. A name that's used inconsistently can be confusing for users and cause integration issues.

There are several principles to consider and some are more important than others, so I've broken them into three categories: The Essentials, Strong Recommendations, and Further Suggestions.

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.

Best practices for creating and driving social commerce experiences

Best practices for creating and driving social commerce experiences

As the increasingly social nature of the internet continues to alter the world of commerce, the most recent changes have seen the consumer take a more active role—a partnership role—in producing and consuming a brand’s content or services.

My most recent blog looked at how social commerce has defined the purchase process into three phases. In this blog, I’ll look at how social commerce is impacting the creation and consumption of products and services.

The Power of Drupal Multi-site Part 2: Hosting Infrastructure

In my previous post, I wrote about how multisite is a powerful mechanism for code management. In this post, I am going to talk about how to manage multi-site at an infrastructure level, and the considerations you should take when deciding upon your site architecture.

A Successful 2014 Global Drupal 8 Sprint Weekend at Genuine with Acquia

Cross-posted with permission from Genuine Interactive

Recently, Genuine hosted the 2014 Global Drupal 8 Sprint Weekend and Acquia co-sponsored the event with about 30 attendees. Drupalists from Boston and the New England area came together to work on issues to push Drupal 8 for beta release. And for those who couldn’t make it to Genuine’s office, participated via Google Hangout.

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