Today’s digital marketers are expected to deliver large numbers of digital experiences to meet the needs of their organizations. Websites are required fare in the modern marketing mix, and for many organizations, this can easily result in many tens or hundreds of sites. To deal with this volume, digital marketers must innovate and rapidly identify methodologies to scale the delivery of engaging websites, and ultimately, achieve the brand reach sought by their organizations.
I’ve been working at Acquia for a little over two weeks now. The experience has been one I would characterize as “whirlwind” in nature. If you ask new Acquians about their on-boarding experience, the most common comparison is the age old “Drinking from a firehose” analogy. I honestly expected, as someone who already knew Drupal, that this might in some way lessen the stream of information to manageable levels. I was wrong. If anything the fire hose is a bit like sticking your toes into the shallow end of the pool, and knowing Drupal already was like “Oh you know how to swim?
Company Leads Successful Drupal Migrations, Brings Integrated Digital Experiences to Organizations Worldwide
BURLINGTON, MA – February 25, 2014 –Acquia, where great digital experiences begin, today announced the company's continued growth as the leading provider of integrated digital experiences. Acquia is dedicated to assisting organizations create and deliver digital experiences with both freedom and agility.
Acquia has released its Cloud Site Factory, which the company says gives marketers the ability to quickly create dynamic, customized, easily configured templates. Acquia adds that the new platform provides an intuitive authoring experience so even non-technical users can rapidly create robust digital experiences that bring together content, community and commerce without extensive training or coding.
Commercial Drupal services provider Acquia has debuted a tool called Site Factory, an apt name as it's meant to help marketers launch multiple websites in short order for building campaigns and launches.
Maintain the Content, Acquia Does the Rest
Site Factory sounds just like what the name implies, and when businesses or agencies need to create dozens or multiple dozens of websites, this sounds like at least a competitive option. With the Acquia Cloud Site Factory, template based, customizable sites can be set up by business users, and just a few administrators can manage hundreds of websites from one dashboard.
For marketers especially, this seems like a good fit. When a new campaign or launch gears up, content is readied for deployment at a moments notice. With a tool like Site Factory, that content can be spread out across the new properties, and marketers don't have to deal with maintenance of the sites, or any of the technical back end details.
The websites can be extended with Drupal extensions, and can be integrated with existing Web properties as well. The underlying technology is based on the Drupal Gardens initiative, a Drupal Saas environment that doesn't involve any downloading of software or setting up hosting and servers.
On the Factory Floor
The idea with Cloud Site Factory is to build sites fast or even simply clone existing sites with a click. The sites themselves feature non technical editing tools, advanced CSS tools, social login and sharing, and embedding of video or RSS feeds.
Acquia today unveiled Acquia Cloud Site Factory, a turnkey digital experience platform that empowers marketers to deliver hundreds or thousands of brand, campaign and promotional websites with agility, velocity and freedom.
Acquia Cloud Site Factory provides Digital Experiences as a Service, enabling marketers to create dynamic, highly-branded sites in minutes with pre-configured templates that include repeatable content, design and structure. It provides an intuitive authoring experience so even non-technical users can create effective, content-rich sites rapidly, without the extensive training or coding that traditional, proprietary web platforms require. With Acquia Cloud Site Factory, marketers can dedicate their time to creating unique branded experiences built on the open source Drupal content management system.
Lets marketers create, manage multiple sites under single umbrella
By Ron Miller
This week, Acquia launched a new cloud service its dubbed Cloud Site Factory to create and manage multiple websites under a single management console.
The service, which they are calling Digital Experience as a Service, essentially enables companies that require many websites to create them in a central place very quickly. One example they give in their statement is a record company creating individual sites for each of the artists on the label where each site has a similar look and feel and content type, but the content is customized for each artist.
Companies with many divisions could use the service to set up landing sites for new products very quickly and the sites would have the unique branding of the company across all the sites, even though the content would be different.
Acquia claims this product can scale to hundreds or even thousands of individual sites all managed in a central console by a single administrator or multiple administrators as needed by each customer.
Acquia CEO Tom Erickson said in a statement that this service is aimed at companies that have to start up web sites on a regular basis and have a hard time maintaining consistency across sites.
What do funk musician George Clinton and communications giant Clear Channel have in common? Well, for one thing, me. I’ve worked for both, and while the experiences were very different, the work gave me good insight into what it takes to be successful in the world of media and entertainment.
Unveils Digital Experience Platform for Building Hundreds of Brand and Digital Campaign Sites
Burlington, MA – July 24, 2013 – Acquia, where great digital experiences begin, today unveiled the Acquia Cloud Site Factory, a turnkey digital experience platform that empowers marketers to deliver dozens or hundreds of brand, campaign and promotional websites with agility, velocity and freedom.