Go For Launch
When it comes to building a brand through digital marketing, launching websites is one of the most effective methods for promoting products or services to segmented audience groups. According to research by Dynamic Logic, 7.8 percent of visitors to a microsite are likely to be impacted by the brand messaging versus just 2.3 percent of prospects exposed to display ads.1 For marketers, investing in the deployment of frequent website campaigns can serve to drive substantial brand awareness, while enabling companies to collect detailed analytical data about their visitors.
For many enterprise organizations, it may be necessary to launch one or two new sites each week to keep up with the demands of the digital marketing department. However, many organizations lack the resources and management capacities to perform at this scale. This white paper will explore the need for streamlining website development to enhance enterprises’ branding and content marketing strategies.