Content And Commerce: The Odd Couple Or The Power Couple?
Forrester Research analysts Stephen Powers and Peter Sheldon have taken on the challenge of integrating content & commerce in a new report, “Content And Commerce: The Odd Couple Or The Power Couple?” We’ve licensed this report to make it available to the world at large because they do an excellent job of capturing the issue, the end result, and why a better solution is warranted.
Download this report to learn:
1. How retailers and brands are leaving revenue on the table by forcing separate product discovery and purchase experiences.
2. How organizations need to affect change across initiatives and teams, as well as systems.
3. The three different content & commerce integration model options between WCM and eCommerce platform experience delivery.