Home / Best Practices in Website Management, Part 2: How to Make Your Site Personal & Profitable

Best Practices in Website Management, Part 2: How to Make Your Site Personal & Profitable

You have 7 seconds to make a great impression with your site visitors. Otherwise, they’ll hit the dreaded “back button” and go to your competitor’s site.

Personalization matters! The more you can understand your prospects - from the first time a prospect visits your site ‘til the moment he/she becomes your strongest advocate - chances are they’ll want to do business with you instead of your competitors.

Join us for a discussion on the business benefits of personalization, plus a real world case study on how to use personalization to deepen engagement with your prospects and customers:

  • Personalize every site visitor’s experience in real-time to improve customer acquisition, satisfaction, and retention
  • Plan & implement relevant content and free trial cross-sells on your web pages to decrease bounce rates and guide prospects through the buyer’s journey
  • Use progressive personalization to optimize the exchange of contact information for helpful content and increase conversion rates
Date & time: 
Thursday, October 31, 2013 01:00 PM EDT
Duration: 
60 min
Speakers: 
Tom Wentworth, Chief Marketing Officer, Acquia & Kate Fogarty, Senior Manager Digital Marketing, Acquia