Gilbane Boston 2009
Your content is your business.
As the lines between content technologies continue to blur, the business implications of your content strategies need to be crystal clear. You need to make your web content part of an integrated platform for customers, partners, and employees. You need to understand which social media outlets fit into your overall content and communication channels. And you have to hold down costs for content management and delivery in ways that don't slow down your company's ability to innovate and grow.
Wednesday December 3rd, 2-3pm
Social Publishing and WCM
Panel moderated by Kathleen Reidy, The 451 Group
Bryan House, Acquia Marketing Director, will participate as an panelist WCM is undeniably getting more social as WCM vendors add social and collaborative components, but many customer-facing community efforts remain separate from WCM technologies. This session will look at the pros and cons of working with WCM tools that have social capabilities versus stand-alone social software and it will investigate "social publishing" options that claim to effectively handle both areas.
Open Source CMS Powwow
Panel moderated by Joseph Bachana, President/Founder DPCI
Jay Batson, Acquia Co-Founder, will participate in this CMS roundtable. Just a few short years ago many organizations wouldn't think of implementing an open source content management system. Today, thousands of major global companies have implemented solutions like Drupal, Joomla!, Plone and WordPress, to name a few. In this session, Joe Bachana, Founder and CEO of DPCI, has invited major luminaries from these four open source CMS projects to help attendees better differentiate each system from each other. Particular attention will be paid to calling out the strengths of each system. The session will also pay close attention to any feedback or lingering criticism in the market that open source CMS platforms still face.