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Acquia eBooks

Writing the Digital Business Handbook

CDOs, Digital Strategists Transform Organizations for Success
Digital is changing business as usual. And changing government as usual. And higher ed as usual. Whether you’re Timex, the State of Georgia, or Oxford’s SAID Business School, interacting with the public is rapidly changing and evolving.

Five Reasons Enterprise Marketers Will Love Drupal 8

Drupal 8’s Power, Ease of Use, and Enterprise Level Technology Make It the Go-To Platform for Enterprise Marketers
The anticipated release of Drupal 8 promises some great opportunities and advantages for new marketers and new applications .

Five Steps to Get Ready for the Acquia Certified Developer Exam

“I want to get Acquia Certified. How do I prepare for the exam?” is a frequently asked question since the launch of the Acquia Certified Developer exam in March 2014.

eBooks

All Commerce Is Social

Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business.

From Zero to 60...

Build Great Digital Experiences in Higher Education with Acquia Cloud Site Factory
Colleges and universities were among the first organizations to create websites. they are natural content generators with access to great thinkers, cutting edge research, and engaged students, not to mention they embody the word community. the web, as a result, was the perfect vehicle for them to communicate all they had to share and to connect with others.

Four Tips for Future Proofing Your Commerce Site

The online retail landscape is growing and changing at ever-greater speeds, and increasingly savvy shoppers don’t have much patience for brands that are slow on the uptake.
Is your commerce offering up to the task? Are you positioned to adapt to what the coming year might bring? In this ebook, we offer four ideas for future-proofing your site, creating a better online experience for your customers, increasing revenue, and in general building a killer commerce brand.

Liberate Your Commerce Platform without Selling the Family Farm

If you are responsible for a mature commerce website in the face of today’s ever-changing online marketplace, you might find yourself in a predicament: You have invested untold financial and human resources into an enterprise-level software platform and an accompanying operational infrastructure, but now your site is behind the times and you can’t respond quickly enough to your customers’ expectations. What can you do?

Guide to Creating Online Social Communities

Companies are continually looking for ways to create meaningful and lasting relationships with their customers . However, consumers have become very adept
at ignoring sales pitches, advertisements, and branded messaging.
This is where a strong, branded, online social community comes in.

From Zero to 60

Build Great Digital Experiences in the Financial Services Industry with Acquia Cloud Site Factory
Whether that includes spinning up sites for new campaigns or being able to focus marketing and content efforts on educational landing pages, Financial Services brands are using digital to expand their impact. Reduced costs, time to market, and the speed and agility to keep up with rapidly changing consumer expectations are the priorities. In this ebook, we’ll look at the ways Financial Services can execute strategic content changes—meeting their goals for cost effectiveness and rapid deployment—with one solution.

Top Four Best Practices

for Integrating Content and Community
One of the most powerful developments in the evolution of online business in recent years is the ability to combine social features—from ratings and reviews to sharing and full discussion forums—with content features—whether those are straight marketing or informative content, blogs, product descriptions, or database content. But the opportunity to integrate your website content with social features is not a one-size-fits-all proposition. In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.

Five New Year’s Resolutions for Your Online Community

Improve Your Social Offering and Mine Untapped Value from the Crowd
Building an online community around your brand, product, or organization is
 a powerful way to harness the knowledge and enthusiasm of both internal
 and external constituencies. So as you make your plan for the new year, whether you already have social tools in place or are looking to launch a new community, we offer you the following five resolutions to improve your social offering and mine untapped value from the crowd.

Building a Great Drupal Team

The web has seen rapid growth over the last 15 years. In addition, specialization 
of roles and job definitions have increased over the last five years. Meanwhile, these shifts and changes make assembling a great technical team especially difficult. Employers in the field of web development are competing to attract the brightest talents.
To create a great digital experience with Drupal, you need a great Drupal team. In this eBook, we share our recommendations for building your great Drupal team.

Putting the Design in Responsive Design

Best Practices Guide
Designing your digital site for desktop or laptop, as well as tablets and smartphones within a single codebase, is called responsive design.
The promise of responsive design? A single, digital site optimized for devices with various screen sizes. With so much information and so many content types, communicating key messages effectively is a challenge. This ebook provides best practices to consider while thinking through your redesign.

5 Strategies for Unifying Content and Commerce

Closing the Content and Commerce Integration Gap
The game has changed for retailers and brands online . Consumers can forge their own unique discovery path through innumerable digital sites and platforms,
with limitless options for finding product information and reviews on sites that offer lower price points . In the midst of this digital disruption, organizations are looking to regain control of the brand discovery experience.
To remain competitive, brands need to deliver unified and engaging content, commerce, and social experiences at the pace of the web.

The Cloud Revolution

IT Adapts as Hosted Solutions Redefine Tech Roles
Today, cloud computing not only has changed how data is stored, but is permanently altering the role of information technology; IT professionals are using the current upheaval to define new roles, to explore new territories, and to push their companies in new directions .
In this ebook, we’ll look at IT’s new role in business strategy and introduce you to the practitioners and thinkers who are taking advantage of the cloud revolution to redefine their careers and the role of IT.

Personalization Quick Start

Creating a Unique Digital Experience for Every Consumer
What is required today is the right message, to the right customer (segment), at the right time (context). Personalization on the web can be split into several categories, and we will review each, including an overview of what is required for implementation.
This ebook will serve as a best practices guide for leveraging personalization to build your brand and customer experience.

From Zero to 60...

Build Great Digital Experiences in the Life Sciences Industry with Acquia Cloud Site Factory
Today’s marketplace couldn’t be more competitive. Staying ahead of the competition means being able to respond to a changing market instantly. In the Life Sciences industry, launching a marketing campaign, a new product, a new brand, or even a new family of brands can mean the difference between success…or trailing the pack. Acquia Cloud Site Factory offers a turnkey solution for deploying one—or many—sites quickly and inexpensively, and with rich content. Acquia manages the technology so that you can manage the content.

Can Your CMS Handle Success?

UK Central and Local Government Edition
To be successful today, an organization must keep up with web-savvy digital natives who switch seamlessly between devices, channels, as well as their work and home personas. The objectives of cost efficiency and innovation might appear to be at odds, but the right choice of CMS can mean that your organization can have its cake and eat it too. This eBook provides some insights and recommendations into how to select a CMS that meets your needs.

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Personalization Quick Start

Creating a Unique Digital Experience for Every Consumer
What is required today is the right message, to the right customer (segment), at the right time (context). Personalization on the web can be split into several categories, and we will review each, including an overview of what is required for implementation.
This ebook will serve as a best practices guide for leveraging personalization to build your brand and customer experience.

From Zero to 60...

Build Great Digital Experiences in the Life Sciences Industry with Acquia Cloud Site Factory
Today’s marketplace couldn’t be more competitive. Staying ahead of the competition means being able to respond to a changing market instantly. In the Life Sciences industry, launching a marketing campaign, a new product, a new brand, or even a new family of brands can mean the difference between success…or trailing the pack. Acquia Cloud Site Factory offers a turnkey solution for deploying one—or many—sites quickly and inexpensively, and with rich content. Acquia manages the technology so that you can manage the content.

Building Success on Acquia Cloud

3 Reasons to Make the Move
Today, staying ahead of the competition requires a great digital experience that can grow to meet the ever changing needs of the public. The platform you build on must enable you to keep pace with the speed of the web and innovate with ease. Acquia Cloud is the most scalable, reliable, and secure hosting platform and is optimized for Drupal—the most agile content management language for building great digital experiences.
This eBook serves as an introduction to Acquia Cloud and explains the combination of services and support that provide success you can build on.

From Zero to 60

Build Great Digital Experiences
Today’s marketplace couldn’t be more competitive. Staying ahead of the competition means being able to respond to a changing market instantly. Launching a marketing campaign, a new brand, or even a new family of brands can mean the difference between success…or trailing the pack. Acquia Cloud Site Factory offers a turnkey solution for deploying one—or many—sites quickly and inexpensively, and with rich content. Acquia manages the technology so that you can manage the content.

Pages