Writing the Digital Business Handbook
Digital is changing business as usual. And changing government as usual. And higher ed as usual. Whether you’re Timex, the State of Georgia, or Oxford’s SAID Business School, interacting with the public is rapidly changing and evolving. As organizations struggle to transform, digital strategists of many descriptions and titles are appearing on the scene to help devise strategies and achieve major organizational goals in the evolving digital environment.
Chief digital officers, and more broadly digital strategists, are tasked with paving the way for innovation in the ever-changing landscape of digital disruption. This guide will provide insights, research, and advice on how to thrive as a digital strategist and transform your organization in a digital economy.