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Test for Success: A Digital Marketer’s Guide to Personalization
In today’s marketing world, buzzwords like automation, user experience, and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer.
In this eBook, we show you how to take your testing strategy from concept to execution so that you can test for success, and ultimately drive more conversions on your site.