commerce

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Why Retailers Need to Reorganize for Effective Content-driven Commerce

Posted on Tuesday, February 17, 2015

Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new... Read more

Tags: commerce, digital disruption

Selling the Story: The Content and Commerce Combination

Posted on Tuesday, October 28, 2014

The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers. In this ebook, we’ll look at the trends sweeping over the... Read more

Tags: commerce, drupal commerce, acquia commerce

Forrester Research: Bridge the Commerce/Content Divide - Datasheet

Posted on Tuesday, September 30, 2014

The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows — focusing on basics such as PCI compliance and... Read more

Tags: content, commerce, forrester

Forrester Research: Bridge the Commerce/Content Divide

Posted on Monday, September 29, 2014

The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI... Read more

Tags: commerce, analyst reports

Content for Commerce: How to Create Emotionally Engaging Experiences that Convert (June 18, 2014)

Posted on Monday, June 23, 2014

In this webinar, featured speaker, Forrester’s leading Content Management Analyst, Alex and Ani’s Vice President of Digital Strategy, Timex's eCommerce Manager & Acquia’s Senior Vice President of Commerce Solutions, dig deeper into the state of Commerce, including: Highlights and key... Watch now

Tags: commerce

Drive Engagement and Site Conversion in Higher Education

Posted on Tuesday, May 6, 2014

In this rapid age of innovation, it is imperative that educational establishments are able to attract and enroll the best prospective students. Once those students have matriculated, institutions need to develop software applications to support students and help them to collaborate, pay bills, take... Read more

Tags: Higher Education, user engagement, commerce, community, content management

Kill the Shop Button: How to Inspire Customers with Content & Commerce Experiences [April 24, 2014]

Posted on Thursday, April 24, 2014

Want to learn more about Acquia’s products, services, and happenings in the Drupal Community? Visit our site: http://bit.ly/yLaHO5. Customer expectations are only getting higher. They want to review your products wherever they are, on any device, whenever they want. But, delivering on these... Watch now

Tags: commerce

Think Like a Publisher

Posted on Thursday, April 10, 2014

Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I... Read more

Tags: commerce

Tell the Right Story to the Right People at the Right Time: Integrating Content, Commerce, and Community [February 27, 2014]

Posted on Thursday, February 27, 2014

Want to learn more about Acquia’s products, services, and happenings in the Drupal Community? Visit our site: http://bit.ly/yLaHO5. Your customers are everywhere these days: purchasing in stores or online (or even online while in stores), finding and buying your products through affiliate networks... Watch now

Tags: digital disruption, commerce

All Commerce Is Social

Posted on Thursday, February 27, 2014

Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building... Read more

Tags: commerce, web platform

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