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The Impact of Mobile Browsing on the College Search Process

2013 E-Expectations Report

The explosion of smartphones and tablets has given consumers access to the Internet from nearly any location. These devices have grown exponentially in popularity—smartphones overtook traditional “feature phone” sales for the first time in 2013.1 Teenagers have been one of the primary drivers of this growth, with some reports stating that 48 percent of teenagers own an iPhone.2 How has this growth in mobile usage affected the college search process? Download to read more...