Acquia Lift Datasheet
Marketing teams have historically spent significant time manually segmenting customers and matching the right user experience to each segment. Manual customer segmentation is useful for companies with a small number of segments, but it doesn’t easily allow marketers to scale the digital conversation on a one-on-one basis with each user. That’s where Acquia Lift comes in. Acquia Lift lets you adapt your digital experience to each of your users, by learning which users are most responsive to the various options you offer.