The Community Roundtable Presents: The 2011 State of Community Management

Join us to hear Jim Storer from The Community Roundtable discuss their 2011 State of Community Management Report. This report is a compilation of lessons learned from community, social media, and social business professionals at companies like SAP, Aetna, EMC, H&R Block, Allstate, Unilever, CSC, Booz Allen Hamilton, Ovation, HP and many others.

Key findings from The 2011 State of Community Management Report include:

• Social business is realized through a combination of social software, process change and a change in general management approaches to a more community-centric perspective.
• Community management is evolving to include more variations and has become both an explicit role and a discipline of general management.
• Community management excellence requires understanding of human behavior and psychology, the community management discipline, business and the organizational context.
• Community approaches to marketing, support, innovation, and collaboration have gone mainstream. If you are just starting out now, you will find you have some catching up to do.
• Executives are overwhelmingly positive about social approaches to business, with 59% perceived as either 'cautiously optimistic' or 'enthusiastic'.
• Organizations are still working through how to measure the effectiveness of social and community initiatives.

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