Best Practices for Drupal Search Engine Optimization and Driving Site Conversions

The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Join Ben Finklea, founder of Volacci and author of Drupal 6 Search Engine Optimization and Bryan House, Senior Marketing Director, Acquia as they provide a practical walk through showing you which modules to install, which settings to use, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines,
and more profitable.

Key takeaways will include:

• Concise, actionable steps for increasing traffic to your Drupal site
• Learn which modules to install and how to configure them for maximum SEO results
• How to create search engine friendly and optimized content,title tags, paths, sitemaps, headings, navigation, and more
• Learn how Acquia Search will improve your on-site user experience, keeping visitors on your site longer and increasing the number of pages they view per visit
• Learn how Acquia Search helps you to stop wasting a valuable opportunity to use existing site content to convert visitors into customers.