B2C Branded Communities Delivering ROI, Making Customers Happy

What does “engage” really mean? How do you truly engage your community while still meeting marketing goals? In this webinar, we’ll explore how to use the newest tools that keep consumers engaged - like social gaming and couponing - can be used to capture your audience and build loyalty. We’ll look at some of the issues that B2C marketers face when deciding to use emerging technologies:

* Is there a way to make couponing work for awareness and the bottom line?
* Can social games have a purpose, driving deep engagement and providing meaningful real-life consumer experiences?
* How does a branded community maintain its own momentum while still being part of the brand?

Learn what features work and how to structure your community for long-term engagement. You’ll learn:

* How to built a community that reflects your brand, not a cookie-cookie cutter application
* How to market via your community while still keeping the message customer-focused
* How to integrate your marketing message in ways that deliver real value

Acquia is pleased to present this webinar with OHO Interactive. OHO is an interactive firm based in Cambridge, MA that creates exceptional web experiences for clients, connecting people to their mission, moving individuals to respond, and making an impact. With a team consisting of one-third front-end user experience developers, one-third software developers and engineers, and one-third strategy and project management, OHO provides robust strategic consulting and cutting-edge, reliable technology.