On September 9th, 2009, Mattel launched phase one of the Mattel Digital Network (MDN). Mattel partnered with Vancouver-based studio, Work at Play, to develop the platform to bring all of Mattel's diverse brands and media properties under one single, unified network. The MDN is envisioned and built to provide online play experiences for the company's millions of customers and site visitors.
"We chose Work at Play because we needed a smart developer who was agile and could deliver creative solutions. They were fantastic to work with - completely reliable and collaborative" - Nancy Perlman, Senior Producer, Mattel.com.
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