WHAT TYPE OF COMPANY ARE WE?
White Rhino is a strategic marketing group that creates B2Me connections between people and brands in the healthcare and B2B spaces.
In an era of information overload, the sheer number of marketing communications has skyrocketed. Each one louder than the next in an attempt to be heard. No one likes to be interrupted. And yet that’s what traditional marketing does.
At White Rhino we take a very different approach. We combine human psychology, addictive content and experiential design to create irresistible connections between people and brands. We call this B2Me.
HOW WE DO IT
PSYCHOLOGY: Research shows that no amount of logic will sway someone until their emotions are engaged. That’s why we work hard to understand the inner motivations of the people you’re trying to reach. What compels them? What do they fear? What are the personal consequences of the buying decisions you want them to make?
ADDICTIVE EXPERIENCES: Once we know what motivates people, we create content they care about and build experiences around that content, using best practices from game mechanics and e-learning. Whether we’re creating a digital demo or direct mail piece, a video or a website, we make the experience rewarding and encourage active participation along the way.
Experiences matter. Our healthcare and B2B work results in measurably more time spent with our client’s brands. More clarity around what our clients offer. More trust. Or in marketing-speak, higher consumer engagement and increased sales.
MARKETS WE FOCUS ON
Most of our clients are in the B2B high-tech markets or healthcare. We help business owners and senior executives build their businesses and strengthen their brands. A few of our notable clients include Whole Foods, SAP, Massachusetts General Hospital, Harvard Medical School, HP, 21st Century Oncology and LeMaitre Vascular.