WhatsWhat.me (Beta)

CommonPlaces, Inc Portfolio

WhatsWhat.me (Beta), is a unique, “kids-only,” “no bullying allowed” social network for kids aged seven to thirteen that was built on the Drupal platform.

As mainstream social networks are targeted at adults, the Children’s Online Privacy Protection Act (COPPA) requires that members of these social networks be at least thirteen years of age. With this in mind, What’sWhat.me (Beta) was created to be safe, secure, and age-appropriate with highly sophisticated privacy and security measures in place, and in strict adherence to COPPA regulations. The site’s mission is to “teach and protect” children as they learn and practice positive online behavior. Also, to help parents “get smart” about kids and social networks, WhatsWhat.me (Beta) has a Parent Resource Center with “Ask The Expert,” a tech glossary, news, and information on keeping kids safe online.

Users of WhatsWhat.me (Beta) can enjoy a wide range of age-appropriate social networking activities such as interacting with friends online through messages, earning points, winning prizes, sharing photos, playing online games, posting comments and creating and joining groups. These activities all take place in a protected environment, ensuring that children are entertained and educated without compromising security.

To make these activities and security features a reality, CommonPlaces deployed a number of solutions. First, facial detection and recognition software was utilized as a security measure.

In keeping with COPPA guidelines, CommonPlaces implemented this unique technology to provide a safe environment for children aged seven to thirteen. As part of the registration process, the child's webcam is used to capture a few photos. These images are then encrypted, stored on secure, state-of-the-art servers, and verified at every login.

Also put into effect were solutions that ensured the privacy of videos submitted to the community. This technology allows for videos to be secured within WhatsWhat.me (Beta) which means they won’t be viewable elsewhere, or picked up on search engines. This helps guarantee that all content is kids-only.

Using the Drupal “user points” module, CommonPlaces set up the community’s “MePoints” system, where users can earn points for certain activities such as logging in, posting comments etc. Upon accumulating a certain amount of points, prizes can be redeemed.