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social publishing

Roadmap, or Roadblock?

I continually marvel at how much better the open source world works than the old proprietary software software world.

Yesterday I encountered an amazingly good illustration. I was discussing Drupal Commons with a team from a large, household-name enterprise that is planning a social business site. And boy, they had lots of questions!

The web is free; shouldn't your social business software be?

Today is a fun day for me: We’re releasing Drupal Commons as a 1.0 release. Woo hoo! Time - once again - for open source to go blow the doors off another proprietary software cathedral.
Drupal Commons is Acquia’s project to create an open source social business software solution for enterprises deploying a community site - either externally-facing, or for an internal community.

Are you thinking like a marketer? If not, you should be!

If there’s one thing I’ve learned it’s that traditional notions of “marketer” are long gone. Ten years ago you’d pretty much be able to categorize marketers into one or a few main buckets. We hung out at tradeshows, we had a handful of tools at our disposal to measure customer acquisition, engagement and ROI. For the most part we all worked in the same department- the marketing department. I was at Lotus at the time. It was a great little club and to all my fellow marketers who can actually remember what it was like back then, you know what I’m talking about.

Top 10 Reasons for Marketers to build Microsites

You have heard us talk a lot about the benefits of Drupal, specifically Drupal Gardens, when it comes to speeding the creation of building microsites. But I get asked a lot by fellow marketers “what is it that I can really gain from microsites that I’m not already getting from my other web marketing tactics?” In fact I get asked that question so much, that I’ve come up with my Top Ten on why marketers will be (and should be) building more microsites.

For those of you who are building microsites, what do you think?

Open Source Drupal for the New Open Government

Acquia launches new ‘Social Publishing for Open Government’ program to help agencies meet requirements of Open Government Directive
Company hires VP of Business Development to lead efforts

Social Publishing Panel at Gilbane Boston

Tomorrow I will be joining a number of industry leaders for a panel discussion at Gilbane Boston entitled Social Publishing and WCM, on the intersection of the social software and web content management markets.

Beyond Social Business Software: The Social Publishing Platform with Open Source Drupal

Woburn, MA – October 30, 2009 – One of the most hotly debated questions among marketers and company executives is “What does it mean to be a social business?”Today Acquia, Inc., the enterprise guide to the Drupal social publishing system provides the answer and also reveals what Social Business Software vendors aren’t telling you: your investment in Social Business Software is at risk because it is only a one-sided approach to social business. Social publishing is the technology platform for true social businesses.

Beyond Social Business Software

Acquia issued a press release today contrasting Social Publishing platforms represented by Drupal and the growing number of Social Business Software products. At first glance it would seem that we don’t like those products, but that’s not the case. The products have some nice capabilities and many organizations are using them daily.

Drupal helps federal agencies make 2.0 Web sites

Submitted on
Vrijdag, 19 december 2014
,
Federal News Radio

The open source content management program Drupal is taking federal agencies by storm.

Tom Erickson is the CEO of Acquia, a company that facilitates the use of drupal for businesses and the federal government.

Erickson talked with Chris Dorobek and Amy Morris on Tuesday's Daily Debrief about what the program actually does and how it might change the business of government.

"We call it a social publishing system. What a social publishing system does is -- it's a combination of a traditional Web content management system . . . and social media. When you pull those two together, it results in a lot of excitement in government because you can create a lot of transparency. You can start to create community. You can engage with constituencies. There's a number of things that you can do that you weren't able to do before."

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