The 20- to 45-year-old compact-car driver is a primary target for Mercedes-Benz, and the German automaker wanted a better way to tap into this individual's needs and desires. They identified a platform provider that would deal with moderating, analyzing and reporting on the social input, as well as recruit professional support and community members.
They went with Acquia Commons, which uses Drupal for content management and publishing. Read all about the resulting social networking site.
TNS selected Acquia Commons to build "Stars Insight," a community website for Mercedes-Benz. Thomas Wachter, TNS senior consultant and automotive market research team leader, says, “Acquia Commons allowed us to quickly build this website while adhering to Mercedes’ strict brand guidelines and maintaining the flexibility needed to support TNS’ strategic requirements.”
I was meeting last week with an incredible set of high technology leaders who are all leveraging Drupal and Commons for their developer communities. These are very high profile companies, it’s amazing the progress Drupal has made in becoming a leader for developer and high technology customer communities.
WOBURN MA –September 7, 2011 - Acquia, the enterprise guide to Drupal, today announced that Drupal-Acquia together have been positioned by Gartner, Inc. in the Visionaries quadrant of both the 2011 Magic Quadrant for Externally Facing Social Software* and the Magic Quadrant for Social Software in the Workplace.**
Acquia introduced Commons 2.0, the next generation of its open social business software solution. The new version features enhanced flexibility to choose social interaction style for a community site, cloud installation and configuration within weeks, and enhanced control over designs, features and templates.
The "suits" behind Acquia, the company that provides "commercial services" for the open-source social publishing platform Drupal, has this week [announced] its Commons 2.0 social business software solution.
Every aspect of software application development appears to be getting "social media collaboration style" enhancements right now, so what's so special about this announcement?
Acquia has released the second generation of its Social-as-a-Service software solution with Commons 2.0. Acquia is a commercial open source “social platform”, supporting corporations using Drupal software to create community websites.
With Commons 2.0, businesses are able to create communities for their brands that include activity streams, social networking, blogs, wikis, badges and events. On the back end, the open source Web CMS platform provides analytics, support and management services for users.