During the era before the marketplace began moving at lightspeed, having a “roadmap” laying out the coming features offered by a software vendor was seen as a plus. Knowing what to expect and when was a comfort. Today, being confined to a roadmap is like being in a straightjacket, prevented from moving and pivoting with rapid market demands. It’s ok if there a roadmap, but the roadmap has to be mine, not the vendor’s.
The 20- to 45-year-old compact-car driver is a primary target for Mercedes-Benz, and the German automaker wanted a better way to tap into this individual's needs and desires. They identified a platform provider that would deal with moderating, analyzing and reporting on the social input, as well as recruit professional support and community members.
They went with Acquia Commons, which uses Drupal for content management and publishing. Read all about the resulting social networking site.
TNS selected Acquia Commons to build "Stars Insight," a community website for Mercedes-Benz. Thomas Wachter, TNS senior consultant and automotive market research team leader, says, “Acquia Commons allowed us to quickly build this website while adhering to Mercedes’ strict brand guidelines and maintaining the flexibility needed to support TNS’ strategic requirements.”
I was meeting last week with an incredible set of high technology leaders who are all leveraging Drupal and Commons for their developer communities. These are very high profile companies, it’s amazing the progress Drupal has made in becoming a leader for developer and high technology customer communities.
WOBURN MA –September 7, 2011 - Acquia, the enterprise guide to Drupal, today announced that Drupal-Acquia together have been positioned by Gartner, Inc. in the Visionaries quadrant of both the 2011 Magic Quadrant for Externally Facing Social Software* and the Magic Quadrant for Social Software in the Workplace.**
Acquia introduced Commons 2.0, the next generation of its open social business software solution. The new version features enhanced flexibility to choose social interaction style for a community site, cloud installation and configuration within weeks, and enhanced control over designs, features and templates.