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How To Drive Conversions with Acquia Lift

Imagine talking to each of your site visitor personally to discover what they really want and what they are trying to accomplish on your site. At scale, that’s just not possible and would drive you a little bananas if it was.

The next best thing is a personalized digital experience that resonates with every site visitor. Acquia Lift does that. It enables marketing teams to increase revenue and gather new leads by instantly generating the kind of relevant content that customers crave.

Acquia Lift: Define, Test & Iterate

Acquia Lift is a great tool built by an amazing team. It has been well received and brings some powerful features to Drupal. One of those unique features is that its completely integrated with Drupal which opens the door for editors to use it in the same workflow they are used to. This added power creates a new unique challenge: to target, test and personalize a web experience for each visitor.

How to Own an Action Plan for Testing Strategy

In today’s marketing world, buzzwords like automation, user experience and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer. With digital footprints growing exponentially, marketers and website managers have the ability to develop unique experiences for every visitor, but they often get a little tongue-tied when it comes to explaining how content development and targeting decisions are made.

Website Testing: What you need to know about A/B Testing

The concept of A/B testing is nothing new. It has been used in marketing, as well as many other industries to ensure that the right product or process is put in place. Once you start looking into A/B testing, you may begin to get excited about the fact that you can test just about any marketing process you put in place. After such a discovery, the question then becomes about the types of processes you should be testing. Where do you start?

So What is Acquia Lift, Anyway?

I’ve spent a disproportionate amount of my time over the last year thinking and talking about Personalization in Drupal (just ask my wife), and I’ve had the privilege of working with a brilliant group of people to help design and build a solution for it. Since we launched Lift in February, I’ve also given a large number of demos and discussed Lift in great detail with organizations large and small, learning ever more about what the needs are in the market, and stealing..err..borrowing ideas from them as I go along.

This post marks the first of a multi-part blog series where I hope to distill everything I know about Acquia Lift as a product, as well as personalization, testing and targeting more broadly as we implement these tools.

A Chat with Acquia About Their Recent TruCentric Acquisition [June 4, 2014]

Submitted on
woensdag, 4 juni 2014
,
CMS Critic

By Mike Johnson

As you may have heard, Acquia recently picked up a Toronto based company focused on personalization for websites / commerce sites called TruCentric.

We took this opportunity to chat with Acquia about this acquisition and find out their motivations behind the purchase.

What spurred the acquisition of TruCentric over other players in the industry?

Digital marketers need to gain a deep understanding of all site visitors, including those that are anonymous, in order to grow their audience and drive conversions. Acquia is acquiring TruCentric, because it provides high resolution, real-time customer profiling for every site visitor based on their online behavior and preferences. With that information, digital marketers can deliver engaging, hyper-personalized experiences that appeal to site visitors and compel them to take a desired action.

Will the employees of TruCentric be taking on similar roles within Acquia now?

All TruCentric employees will join Acquia.

What are the long term plans for Acquia now that this acquisition has been announced?

Acquia helps businesses build and support digital properties, so they can out-compete their rivals among a the rapidly changing digital landscape. Personalized engagement and commerce are important revenue drivers for today’s digital-first businesses, so with this acquisition, Acquia is expanding the digital engagement and commerce segment of the business. TruCentric will extend the capabilities of Acquia Lift. TruCentric’s analytical insights, paired with Acquia Lift’s testing and personalization capabilities, will allow digital marketers to transform digital interactions into hyper-personalized experiences.

Can we expect to see a form of marketing suite integration into the Acquia platform?

Digital is disrupting every all modern business processes, not just marketing. In order for businesses to win against competitors, they need to drive digital transformation across their entire company...

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Acquia Buys TruCentric to Boost its Cred in Personalized Content [June 3, 2014]

Submitted on
dinsdag, 3 juni 2014
,
GigaOM

By Barb Darrow

Acquia, which netted $50 million in new funding last week, is putting that money to use. The company, which built a range of content management system services atop open-source Drupal, is buying TruCentric, a SaaS firm specializing in real-time customer profiling.

Customer profiling/user engagement is tech speak for digging out information from a user’s past browsing history and other interactions to find what she is interested in and then targeting marketing campaigns for her. While that strikes many as creepy, it is also the holy grail for companies trying to sell products and services to the most receptive audience and leave the rest of the world alone. Acquia is just one of many companies chasing this ideal, including Adobe Systems’ with Marketing Cloud, Salesforce.com (with its ExactTarget-marketing cloud) and Oracle via its Vitrue acquisition. The news was announced at DrupalCon in Austin, Texas.

In an interview, Acquia CEO Tom Erickson said, while the company started out focusing on content management, it is now pushing into this brave new world of “digital engagement” where Toronto-based TruCentric can help. Terms of the deal were not disclosed. In a blog post, Buytaert wrote that TruCentric complements Acquia Lift, which adds testing and personalization capabilities for Drupal sites.

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Personalization How-To: Driving Conversion with Acquia Lift

I recently did a webinar on driving conversions with Acquia Lift and I wanted to share some of the key details from the webinar with a broader audience. In the webinar I covered my testing strategy, where to start testing, how to u se Acquia Lift , review tests we’ve been doing here at Acquia and see the results we’ve seen. In this blog post I’m going to be focusing on where to start testing and some of the results we’ve seen.

The Golden Age of Marketing [March 21, 2014]

Submitted on
Vrijdag, 21 maart 2014
,
CMSWire

By Tom Wentworth

The Mad Men era of marketing has given way to Math Men — marketers who approach brand messages with growth hacking strategies revolved around data and technology.

We marketers have previously unimaginable technology at our fingertips every day that make us better at our jobs and drive us towards previously impossible innovation. A platform to segment audiences, one to analyze customer behavior, another to track results — the list goes on.

Our technology toolkit is full of solutions that are deployed in the cloud and easily integrated that provide a sandbox of opportunity to test new strategies quickly and easily. The goals of every marketing team remain the same — build brand loyalty, convert customers, etc. — but the path to reach those goals is lined with some awesome new toys.

Today’s technology solutions help us personalize marketing communications, set and measure goals effectively, and above all, generate revenue.

Personalization Becomes Contextualization
The greatest benefit to all these shiny toys is the ability to understand customers in a whole new way. Creating a comprehensive profile of a customer allows marketers to deliver hyper-personalized messages tailored to that person’s specific wants, needs and habits. Marketers can now take those personalized messages and make them contextually relevant.

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