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New Forrester Study Shows 944 Percent ROI with Acquia Cloud Site Factory

944 percent return on investment. Unheard of, right?

Until now.

Today, Acquia released a Total Economic Impact (TEI) study conducted by Forrester Consulting that shows the huge financial impact of implementing Acquia Cloud Site Factory, which can:

Pourquoi nous supprimons le « e » de e-commerce. Et pourquoi vous devriez.

L’essor du m-commerce, les enjeux du commerce social, la maturité croissante de l’e-commerce, l’intégration de la technologie dans les points de vente physiques constituent de réels défis. En tant que marketeurs, nous ressentons le besoin de faire la distinction entre les différents types de plateformes que les consommateurs utilisent pour rechercher et acheter des produits. Il y a donc des équipes dédiées pour le développement d’applications de shopping et l’optimisation de l’expérience mobile.

Why the Gartner Magic Quadrant for WCM Matters to Commerce

Three weeks ago, Acquia reached a major milestone. Gartner released its annual Web Content Management Magic Quadrant, and for the first time, Acquia made the coveted Leaders quadrant. This is a huge accomplishment for Acquia, and makes everyone here extremely proud to work for such an amazing company.

Acquia Digital Transformation Tour: Learn to Bridge the IT-Business Divide

I’ve been on the road for Acquia a lot since joining from Forrester Research in mid-summer (hello, Cleveland!). My focus: talking to technology and digital business pros about – and, really, advocating for – successful digital transformation.

#AcquiaEngage Recap: PFunk, Digital Disruption and the Future of Engagement

We need the funk, gotta have that funk. Owww…..

Emerging through the noise of a packed venue at Boston’s Royale, George Clinton and the Parliament Funkadelic brought “pure funk mayhem” to all in attendance.

pfunk

I Came for a Purple Jacket, but All I Got Was Pretty Pictures

I needed a fall jacket. Something lightweight and colorful. My online search led me to Paul Smith’s autumn/winter collection. I clicked through some of the beautiful pictures and came across a purple jacket (center right) - totally my style!

paul smith - winter/autumn

Forrester Research: Bridge the Commerce/Content Divide

Onbepaald

The Issue: The Content and Commerce Divide
Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing
on basics such as PCI compliance and product information and expanding to more complex integrations. Now they want to add content, such asreviews and engaging media, that will inform and guide shoppers.

Read full article »

Why we’re dropping the “e” in eCommerce. And why you should too.

The rise of m-commerce, the struggles with social-commerce, the growing maturity of e-commerce, the integration of technology into physical commerce… it can be, no it is, overwhelming. As marketers, we feel the need to distinguish between the different types of platforms consumers use to research and purchase products. We have mobile teams responsible for developing shopping apps, and optimizing the mobile experience.

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