During the era before the marketplace began moving at lightspeed, having a “roadmap” laying out the coming features offered by a software vendor was seen as a plus. Knowing what to expect and when was a comfort. Today, being confined to a roadmap is like being in a straightjacket, prevented from moving and pivoting with rapid market demands. It’s ok if there a roadmap, but the roadmap has to be mine, not the vendor’s.
BURLINGTON, MA - Successful businesses today must create a direct relationship with savvy consumers who are abandoning old-fashioned, standalone social communities in favor of fully integrated digital experiences. That's why Acquia is pronouncing the death of the standalone social business software vendor -- and launching a rescue program for Jive Software customers.
Today, Forrester Research released the Q3 2013 Forrester Wave: Social Depth Platforms. Acquia’s Drupal Commons was identified as a Leader in the Wave, alongside Social Business Software stalwarts like Jive Software. It’s the first time Acquia has been identified as a Leader by a top analyst like Forrester and Gartner. It’s also a milestone achievement for open source as Drupal Commons is now one of the few (maybe the only?) open source business applications to lead a Forrester Wave.
Back in 2011, Jive Software rolled out a marketing campaign “A New Way to Business”, a message designed to evangelize the growing importance of being a social business. I loved this campaign because it clearly laid out the case for social transformation by counter positioning legacy business processes with the “social way” to sell, market, and service customers. Jive made social business real, and its benefits quantifiable.
Today we launched Drupal Commons 3.0, a flagship release of Acquia's social business software solution now available for Drupal 7. This release builds on Acquia's OpenWEM initiative offering a set of customer experience solutions built on the open, unified Drupal platform for content, community, and commerce.
The Commons team has released Commons 2.5 today. This is a significant release for a number of reasons, including some significant U/X improvements. We also added Question & Answer functionality which is very important for both internal and external communities. There was a significant U/X focus on this release with usability testing being very helpful. This was very informative and initiated a change in login/landing on the Activity Stream to a site landing page. This was validated in the usability testing, discussions with users and a survey of successful community sites.