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digital experience

Cloud Hosting to Augment Drupal Implementation [Jan. 17, 2014]

Submitted on
Vrijdag, 17 januari 2014
,
CIO Review

By Chuck Fishman, Media Entertainment and Publishing Director, Acquia

1. What significant changes did ‘Media & Entertainment’ segment witness in 2013? What did these changes mean to vendors and customers?

There was a wave of media industry consolidation in 2013. The most significant activity occurred in the local media ownership segment, where there was almost $7 billion in mergers and acquisitions among companies such as Sinclair Broadcasting, Gannett, and Tribune. These companies now face the challenge of standardizing their growing digital portfolios on to new platforms from their distinct and various legacy content management systems (CMSs). Such CMSs were designed for the specific needs of TV stations and do not address the complexity of what a consumer expects from a digital media experience that brings together social media, video and interactive content, mobile access, and more.

In 2013, we also saw the proliferation of new media brands. In cable, new channels launched -- including Fusion, El Rey, Pivot, and Revolt -- with a special focus on minority and millennial consumers. In order to grow and monetize the new audience for these networks, the brands must offer engaging digital media experiences, representing another opportunity for CMS vendors.

Finally, digitally focused media upstarts gained tremendous audiences in 2013. Upworthy, Vox, Gawker, and BuzzFeed developed socially oriented and viral content attracting huge audiences (55 million monthly uniques for Upworthy, 41 million monthly uniques for Vox, 97.5 million for Gawker and some 85 million for BuzzFeed). One of these new viral content types -- the “listicle,” an article presented as a top 10 list -- was pushed into the media landscape by Buzzfeed, while Upworthy’s key to success are videos that have social sharing integrations. Combined, the audience for these four sites have an audience northward of 250 million monthly unique visitors, while all U.S. newspaper websites pull in about 141 million online monthly uniques. The attention that these upstart sites attract has also drawn capital to these companies. Vice Media received a $70 million investment from News Corp, while Vox Media raised $34 million in investment dollars, and Buzzfeed raised an additional $19 million. These companies will use the capital to create new content offerings, which, in turn, will drive more digital development.

With all this in mind, it’s an exciting time for Acquia; there is tremendous opportunity to transform traditional media companies’ digital experiences as they consolidate, and enable the development of new media brands.

2.What are some of the changes you anticipated would happen in 2013 but did not happen?

While 2013 was the year of consolidation and new media offerings, new technologies did not seem to transform content delivery this past year.

The Drupal Digital Agency - Meet Tim Deeson

I recently spoke with the Managing Director of Deeson Online, Tim Deeson about how choosing and using Drupal has given his agency the tools it needs to provide great, large scale digital experiences for large, multinational organizations.

The sound quality is not the best at some points during this recording. I am still figuring out how best to produce these "video podcasts"; apologies in advance. The things that Tim has to say are very much worth your while, nonetheless! I've included extensive excerpts in the notes below, too.

Drupal Digital Experiences and the best module ever - Meet Kevin Hankens

Kevin Hankens, Acquia Engineer, discovered Drupal 5 when he was looking to build a highly personalized eCommerce visitor experience for his then-employer's website. I was fascinated to hear an origin story of the very beginnings of the sorts of digital experiences everyone is talking about today* (see below), 6 years later.

Acquia Launches Acquia Cloud Site Factory [July 24, 2013]

Unveils Digital Experience Platform for Building Hundreds of Brand and Digital Campaign Sites

Burlington, MA – July 24, 2013 – Acquia, where great digital experiences begin, today unveiled the Acquia Cloud Site Factory, a turnkey digital experience platform that empowers marketers to deliver dozens or hundreds of brand, campaign and promotional websites with agility, velocity and freedom.

Digital Marketing: Embrace change or Play Russian Roulette

This is the second part of a two-part conversation with Acquia's Chief Marketing Officer Tom Wentworth. In it we discuss Tom's understanding of data-driven marketing, the rise of the "Chief Digital Officer", and choosing a future friendly digital platform for your business.

The Next Generation Digital Experience is Built on Open Source [May 6, 2013]

Submitted on
maandag, 6 mei 2013
,
OpenSource.com

By Tom Erickson

Massive disruption is occurring as marketing goes digital. Business is moving steadily towards providing a fully personalized and truly integrated digital experience—building upon recent advances in user experience, analytics, cloud computing and storage, and an omni-channel experience across mobile platforms and social media.

Yet while the end user digital journey has improved significantly, we are only in the earliest stages of offering a compelling, integrated digital experience. The biggest impediment? The accelerating rate of change around mobile, web, and social experiences. Existing technologies struggle to keep pace, while new technologies fail to offer either the breadth or depth of the capabilities required. Traditional paradigms in software development are failing to keep up.

The degree of personalization needed for the next generation digital experience requires managing a lot of data. Superdata. As the degree of personalization and anticipation of the online visitor’s needs increases, computing power also must increase. This is where open source is taking the lead. The vision for this next generation digital experience has been emerging over the past few years. Forrester started out calling it Web Experience Management.

More recently, as "web" began to sound a bit less cutting edge, they’ve begun to call it Digital Customer Experience, or Digital Experience (DX). Others call it Digital Experience Management, or DXM.

The good news is that many of the technologies that will allow us to accomplish this goal have arrived on the scene and are now being put to the task. What is also clear is that open source is the foundation on which this next generation digital experience is being built. Big Data is the term given to the idea of gathering, storing, and mining all of the information required to achieve a desired result. Personalization is the process of applying this information to the individual.

Let's Get Personal: The Basics

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of personalization, you have to track your results, constantly re-evaluate what you are doing, and adjust your strategy accordingly. In Part One of this 5-part series on personalization, we'll start with the broad strokes.

Acquia Says Open Source Helps Enterprises Thrive in Today’s Digital Disruption [April 16, 2013]

Submitted on
dinsdag, 16 april 2013
,
Sandhill.com

Enterprises are rapidly adopting open-source software to achieve value far beyond just lowering costs. Tom Wentworth, CMO at open-source provider Acquia, discusses how open source addresses trends in evolving enterprise needs and shares examples of return on investment that enterprises achieve through open source.

Enterprises, like all businesses today, are trying to survive in a time of digital disruption. The market is beyond competitive. Look at how digital pioneers like Netflix and Amazon have transformed their industries. It’s only a matter of time before that happens to every industry, if they aren’t ready to innovate.

Open source allows enterprise business to place its bet on the freedom to innovate. The global developer communities bring unforeseen development speed, and the lack of high license fees mean that resources can be invested in a great digital experience. Most importantly, though, open source provides the freedom to innovate, plan out your own product road map, and respond quickly to market demands. That equals survival.

Acquia Rides the Forrester Wave

Today is a big milestone for Acquia, as we were placed in the 2013 Forrester Wave for Web Content Management for Digital Customer Experience. Acquia was named a Contender, and the only open source representative. Placement in the Forrester Wave validates Acquia’s rapid growth.