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Breaking Bad Habits in IT: Avoid the Suite Trap [Dec. 2, 2013]

Submitted on
maandag, 2 december 2013
,
CMSWire

By Tom Wentworth

It’s time to break some bad habits. Fifteen years ago, CIOs bought into expensive technology suites that offered a “one stop shop” for every digital project on their agenda. These suites consolidated a range of applications into one package, offered by a large vendor like Oracle, SAP or IBM. But these “one stop shops” proved to be a bad investment. Individual applications rolled into suites became old news, and CIOs found themselves locked into their investments while companies like Salesforce.com and Workday took a majority of the market share away from applications in suites.

And now history is repeating itself …

CIO budgets are shifting toward the CMO, encouraging large marketing technology providers to recreate the types of suites big tech companies introduced years ago, targeted specifically to CMOs. These large packages pieced together from individual applications that guide every process of planning, creating and implementing marketing campaigns do not offer the dynamic solution marketers need in today’s digital age.

CompuCom Round Table

Acquia is excited to be a part of the CompuCom Round Table, where Jay Batson, Acquia's VP and Co-Founder, will participate in a discussion around key decisions facing IT executives today.

Acquia Founder, Dries Buytaert, Wins CIOnet Innovation Award 2009

Woburn, MA - November 16, 2009 -- Today, Acquia, the enterprise guide to Social Publishing, announced that company founder and Drupal creator, Dries Buytaert, was awarded the CIOnet Innovation Award 2009 by the CIOnet Advisory Board. Recognized for his exceptional and innovative success with the development of the Drupal open source software and community, Buytaert was honored by CIOs and IT leaders during the CIOnet Annual Top Event in Brussels today.