Forrester: The Power Of Customer Context
Marketing to the modern customer isn’t what it used to be. Campaigns alone are no longer enough — to be effective and to ensure that the customer will engage with your brand again, you need to create contextual experiences that deliver value. To do this effectively, you need to consider the strategy, process, marketing technology, and analytics needed to move to the next level. In this white paper, you will learn The Power of Customer Context, and how customer insights should shape your marketing activities and customer interactions.