Can Your CMS Handle Success?
Today, the success stories in media, entertainment, and publishing sectors often do not originate from traditional sources. Successful books and videos have emerged directly from the Internet or have been propelled to success by online social communities. In order to compete successfully today, media organizations must have a CMS that can provide the content engine for smartphones, tablets, and other vital platforms, as well as be able to integrate into the multiple worlds of social media.
As they see the marketplace change dramatically, many organizations are realizing that their legacy CMS systems—many installed before Facebook or the iPhone emerged onto the scene—cannot keep pace with these rapidly evolving challenges. This ebook provides some insights into the current media, entertainment, and publishing marketplace and recommendations for how to go about choosing a CMS that meets the needs of that marketplace.