Build Great Digital Experiences
Build Great Digital Experiences at the Speed of the Web with Enterprise Drupal Gardens
The first weeks of 2013 were barely out of the gate when one industry analyst was already predicting that Big Data would be Time magazine’s 2013 “Person of the Year.” Watching what Google, Amazon, and Facebook have done with Big Data is impressive, enviable. But what about companies with smaller staffs and budgets? When does it make sense to start up a Big Data program? If your email marketing system isn’t talking to your sales force automation system, and neither is synched up with your online purchase system, are you really ready to tackle a Big Data project?
A Recipe for Fostering Drupal Success
“Come for the code. Stay for the community.” That’s the Drupal motto. Now that you have started using Drupal, is it time to create a Drupal community at your organization? The process of sharing, teaching, networking and collaborating is what turns the software that runs your website into the passion that changes your life.
As the number of organizations that are comfortable with open source technologies increases, a curious new phenomenon is starting to take shape. Instead of viewing open source software as an alternative to commercial software, many of those organizations are making open source software their first choice for any and all IT projects. It’s only after searching high and low for open source software that can fill their needs that they actually consider using commercial software.
It’s become necessary to adopt flexible web experience management (WEM) solutions that can enable digital marketers to create fully integrated customer experiences across a wide range of digital platforms. This eBook outlines how the open-source Drupal platform is an ideal tool for executing such marketing initiatives.
‘Mobile-izing’ Enterprise Websites With Flexible, Open Source Platforms
Today’s consumers are adopting the use of mobile devices at a rapid rate: A recent Pew Internet Project report found that 35 percent of American adults own smartphones, and a quarter of them use their mobile devices as their primary means of browsing the Internet. According to In-Stat’s research, smartphones will account for 45 percent of all phone shipments by 2015.
Consolidation, Convergence, Collaboration
Modern web sites require sophisticated management to get the maximum value possible out of digital content. To achieve that goal there needs to be cooperation between the CIO and the senior executives that lead the rest of the business. That level of collaboration can only happen, however, when there is a content management system in place that not only makes it easier to manage multiple sites, but also gives the organization the greatest amount of granular control possible over the organization's digital assets.
Optimizing the Online Customer Experience Begins and Ends with Relevant Content
The quality of the experience that any customer has on the Web is directly related to the relevance of the content being presented to them at any given time. Ensuring that customers have the best experience possible requires a level of control over content that leverages rich taxonomies in ways that allow organizations to personalize every customer interaction.
A look at how leaders are using a menu of more than 12,000 Drupal modules to enable social sharing
In this E-book, we’ll take a look at four of the ways that businesses can utilize Drupal’s open source technology to engage in social publishing.