Introduction to Marketing Through Communities and Enterprise Social Networks [April 17, 2013]
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Entrepreneurs and marketing professionals know that creating online communities and enterprise social networks can generate targeted marketing opportunities. The question is how to go about this successfully? Michael Silverman, author of the book “Capturing Community,” will demonstrate how to engage the public and own the conversation in your space.
In this webinar, you will learn:
• How the strategic development of communities and enterprise social networks can create rich targeted marketing opportunities for your organization
• Why Facebook is not a community.
• How your organization can leverage community to break through the clutter and engage your market on a more personal level
• Why you must own the real estate where the conversation is happening
Michael Silverman's book Capturing Community Kindle Edition is available until Friday, April 19th on Amazon free of charge.