Connecting the eCommerce Dots Between Content and Sales [March 26, 2013]
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Understanding the connection between content and purchase is important in providing an effective customer experience. Providing content relevant to your customer, and engaging that customer, is key to ensuring increased revenue.
Citing actual examples, this webinar will cover the changing landscape of the customer experience and the role that content creation and community play in a successful eCommerce strategy.
Among the topics covered will be:
• The Importance of a seamless relationship between your CMS and eCommerce solution
• Real world examples of how to improve Customer Experience through innovative eCommerce solutions
• Tips for improving content management and marketing agility
• How understand customer content preferences can lead to increased revenue