When Publishers Go Digital
Long accustomed to print-driven publishing cycles, publishers must now adapt to the digital revolution just to stay in business. They can no longer simply supplement their print publications with related web sites. A growing number of readers are replacing their hard copy newspapers and magazines with digital ones, and expect to read stories on their smartphones, tablets, and e-readers before they appear in print.
Publishers are rushing to transform their content creation, production, and distribution capabilities from analog activities to truly digital experiences, designed to delight readers and boost traffic. At the same time, they must pay close attention to their bottom lines, grow their revenue streams, and make their digital efforts profitable.