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The Three C’s of Modern Web Site Management

Consolidation, Convergence, Collaboration
The idea that modern companies have a single web site has become an anachronism. There is no such thing as monolithic entity made up of a single code base and file directory operating under the control of a single Webmaster. Twenty-first century organizations have tens, if not hundreds, of web sites. Managing them on a one-off basis has become a massive challenge.

This situation came about for several reasons. Different goals and circumstances led many companies over time to deploy different content management systems (CMS) for different web properties. At other times, a particular web application required a specific CMS. Or even more likely, via the process of merger and acquisition the organization wound up with multiple CMS products and technologies to manage.