Home / Documentatie / Blog

Onze blogposts (voornamelijk Engelstalig)

Recent Posts

How to Own an Action Plan for Testing Strategy

In today’s marketing world, buzzwords like automation, user experience and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer. With digital footprints growing exponentially, marketers and website managers have the ability to develop unique experiences for every visitor, but they often get a little tongue-tied when it comes to explaining how content development and targeting decisions are made.
The reason for this issue is simple and straightforward–testing strategies are... Meer

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Apple recruits top watch industry sales exec
Apple has hired one of the watch industry's top sales execs, Patrick Pruniaux, TAG Heuer's sales and retail VP. Pruniaux will be working on the iWatch and positioning it as a market leader in an ever changing and competitive wearables landscape.
"Clearly, the team in Cupertino wants someone who can market wristwear to a large audience."... Meer

CI&T and Acquia host Drupal 8 Hackathon

Cross-posted with permission from CI&T
We partnered with Acquia to grow the Drupal global community
CI&T can never have enough Hackathons! We simply love them! Last Thursday and Friday, CI&T hosted another +Drupal 8 Hackathon with our partner +Acquia at our global headquarters in Campinas, Brazil. The challenge for each team was to migrate one module from... Meer

Selling the Story: From Store Operations to Experience Management

As the ecommerce channel becomes the key channel for many consumer driven brands, ownership of its P&L is moving to the marketing organization as that channel becomes the primary digital face of the brand. As marketing itself moves from a rigid “funnel” model aligned to a marketing calendar (Dads-and-Grads, Back-to-School, Black Friday) and the classic Four P’s of product-price-promotion-and place to a more fluid experience customized to the individual, the need for the marketing communications model to adapt becomes imperative.

Where in the past marketers might develop a handful of... Meer

Building a Great DX: Expand Your Community

A friend of mine recently celebrated a birthday at Morton’s Steakhouse.
How do I know?
I saw pictures of her personalized birthday Morton’s menu on Instagram, Twitter, and Facebook.
Turns out she didn’t even request it. The Morton’s staffer who took the reservation a few days earlier routinely asked her husband if they were celebrating a special occasion.

Morton’s took it from there. And when the personalized menu arrived, my friend captured it with her smartphone and broadcast it across her social networks.
That’s tapping the power of community to amplify a message, which in this case... Meer

Train better by forgetting what you know

I recently conducted formal training session for some end users of a Drupal content management system (CMS) our Professional Services team is building. These end users were not web developers, not professional content strategists, and had no prior experience with a CMS. But these "first-timers" represent one of the benefits of an enterprise Drupal CMS: that content owners in business units... Meer

Indivizo.com: Using Drupal to build your agile, SaaS product business


Drupal is the perfect tool for building SaaS and product businesses. A late night hotel room conversation about Drupal's agility, power, and flexibility above and beyond powering great websites with Bálint Kléri during Drupal DevDays 2014 in Szeged, Hungary.

Bálint is the technical lead of Indivizo, "The fastest way to the perfect candidate", an online HR tool built on Drupal for interviewing job applicants.

Bálint's favorite thing about Drupal

"My... Meer

Website Testing: What you need to know about A/B Testing

The concept of A/B testing is nothing new. It has been used in marketing, as well as many other industries to ensure that the right product or process is put in place. Once you start looking into A/B testing, you may begin to get excited about the fact that you can test just about any marketing process you put in place. After such a discovery, the question then becomes about the types of processes you should be testing. Where do you start? What marketing processes benefit the most from ... Meer

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Bloomberg Leveraging Apple TV, Amazon Fire to Build Global Brand
If you’ve heard of Bloomberg, you probably associate the brand with breaking financial news and in-depth market coverage. With the impact of digital though, Bloomberg is looking to create awareness to establish itself as one of the top brands to consume news across even more platforms according to Aviad Stein, senior global manager... Meer

Support Help Center Replaces Email Submission for New Tickets

As of Tuesday, 1 July 2014, we will stop accepting new support requests by email and will direct all customers to submit requests via the Support Help Center web interface. We will continue to support email as a convenient channel for customers to update all currently open and future support tickets.
Why? This is part of our continuing effort to provide excellent service to our customers, and it is very difficult to treat emailed requests with the same consistent level of service as requests received online or by phone.
As of... Meer

Closing the Drupal Education Gap

Demand for Drupal talent is high… Really high. A good Drupaler can find work on some of the most notable sites in the world next to other great minds and in good working conditions. Drupal is taking the world by storm, converting government agencies, Fortune 500s and many more on a daily basis. But this popularity has come at a price. The existing talent pool is just too limited to support Drupal’s popularity without serious investment in developing a greater pool of talent, and that something the existing community has got to own and make happen. Here at Acquia, we’ve worked toward this goal... Meer

So What is Acquia Lift, Anyway?

I’ve spent a disproportionate amount of my time over the last year thinking and talking about Personalization in Drupal (just ask my wife), and I’ve had the privilege of working with a brilliant group of people to help design and build a solution for it. Since we launched Lift in February, I’ve also given a large number of demos and discussed Lift in great detail with organizations large and small, learning ever more about what the needs are in the market, and stealing..err..borrowing ideas from them as I go along.
This post marks the first of a multi-part blog series where I hope to distill... Meer

Gábor Hojtsy: DevDays Szeged and the new wave of contribution in Drupal


Gábor and I sat down for a chat at United Nations headquarters at NYCCamp in April 2014. We talked about the very productive contribution sprints at the NYC Camp; effecting positive change in the world with technology and how Drupal 8 will enable anyone to communicate using tools in their own language; and the incredible energy and quantity of contributors at the Drupal DevDays in Szeged Hungary.

Not just multilingual, how about omni-lingual?

Regarding how Drupal can empower people everywhere to communicate and improve their lives and world, Gábor describes some of the benefits Drupal... Meer

Streaming logs on Acquia Cloud

Sites on Acquia Cloud generate a variety of logs that are useful for developing, debugging, and analyzing your site. Acquia Cloud lets you download log files and also provides SSH shell access so you can access log files directly, but we wanted to make it even easier to access and correlate multiple logs from multiple sources, all in real time.
Today, we're announcing the public beta release of our new log streaming feature, which lets you stream... Meer

Gábor Hojtsy: A Whole New World for Multilingual Sites in Drupal 8


More than 800 (yes, eight hundred) people participated in the issues around improving multilingual features and APIs in Drupal 8 for the past two and a half years. Almost 500 issues have been resolved in this initiative as of this submission making Drupal 8 a truly outstanding release for everybody looking to create even single language non-English sites but especially those making multilingual sites. This session aims to show you around all the great improvements and give tips as to how to best utilize the new solutions.

Presenter Dossier: Gábor Hojtsy
Drupal 6 Lead, Drupal 8... Meer

Demo Framework: A distribution pretty much guaranteed to blow their minds


This post is part of a series: A Beginner’s Guide to Distributions: A fast-track to Drupal development. I want to apologize to my loyal blog readers, I love you so! I had a bit of a personal hiccup, which meant a few weeks of my life were shuffled up and didn't fall back in the places I had put them. I am continuing with this series, and TODAY, you can join me and Jakub Suchy for a webinar talking all about... Meer

Why Drupal? First Principles


This post will give us some common ground on which I can build my case for Drupal. To get started, we’ll need working definitions of success in business today, the nature of open source software, and a quick explanation of Drupal itself. In subsequent posts, we’ll explore specific concepts and examples of how Drupal enables success because it is open source software at scale – a powerful combination: the empowerment of freedom multiplied by an ecosystem of thousands of service providers, tens of thousands of developers, and millions of sites online.

What is success? How does Drupal get... Meer

5 PHP Components every Drupal 8 Developer should know: Part 1 -- Composer

Drupal 8 has made a lot of changes. Architectural and technical changes abound, but Drupal 8 has also brought social changes. We’re not really feeling the full effects of those changes quite yet, but with time, I believe the implications of Drupal 8’s new direction will have an amazing impact for the good of our community. A big part of those changes was the decision to adopt outside code. The 180 degree turn from a primarily NIH (Not Invented Here) culture to a PFE/PIE (Proudly Found Elsewhere/Proudly Invented Elsewhere) culture has been shocking and dramatic. We’re still feeling those... Meer

Ultimate Guide to Drupal 8: Episode 5 - Front-End Developer Improvements

Welcome to the 5th installment of an 8-part blog series we're calling "The Ultimate Guide to Drupal 8." Whether you're a site builder, module or theme developer, or simply an end-user of a Drupal website, Drupal 8 has tons in store for you! This blog series will attempt to enumerate the major changes in Drupal 8.
Please note that since Drupal 8 is still under active development, some of the details below may change prior to its release. Still, since Drupal 8 is now feature-frozen, hopefully most info should remain relevant. Where applicable,... Meer

Holly Ross in conversation at NYC Camp 2014


The Executive Director of the Drupal Association, Holly Ross, and I sat down to talk at NYC Camp 2014 at United Nations Headquarters. Roughly one year on from her appointment to the Drupal Association job, I got the chance to ask her about her Drupal "origin story", what she thinks about the community now that she's in the thick of things (we're a welcoming and diverse bunch), and the role of technology and especially Drupal in making the world a better place.

How did you end up at the DA?

"Like all good English majors from UC... Meer

Rapidly Responding to Security Vulnerabilities

It’s an unfortunate fact of life on the web that security threats and vulnerabilities are exposed on a regular basis. We have to be ready for them at all times and at any cadence. Just two weeks ago, both the OpenSSL TLS MITM and Ubuntu Kernel vulnerabilities became public within hours of one another. At Acquia, our stance is that we’re ever vigilant and always ready for these situations. Our customers’... Meer

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Box Bought Real-World Equivalent of Pied Piper
If you're a fan of HBO's Silicon Valley, you've been following the journey of the company Pied Piper. Well, Box has just bought its equivalent, Steam.
"Streem's technology is designed to make the personal cloud as seamless as possible Streem embeds itself in the local operating system, allowing the cloud storage to function as an extension of the... Meer

The New Customer Decision Journey Needs Content

Demand generation for consumer ecommerce sites used to be as subtle as a brick to the face, generally consisted of pushed spam with “Buy Now!” subject lines hoping to drive customers to landing pages with annoying homepage hero offers.
Banner ads further annoyed the consumer, chasing them fruitlessly around the web in hopes of wearing them down and finally getting a sale out of them. In B2B, lead gen models put registration walls in front of “white papers” in hopes of snagging a potential customer’s phone number so a junior inside telesales rep could phone them and read a script.
This early... Meer

Building a Great DX: Deliver the Right Information, at the Right Time

I remember reading early, ground-breaking articles by B. Joseph Pine II in the Harvard Business Review, not that long ago, that explained how to understand markets that were made up of multiple customers: from mass markets, to segmented markets, to niche markets.
When I spoke with Joe recently he told me that today the landscape is the exact opposite.
“Today every customer is multiple markets,” he said. “Customers want different offerings in different ways at different times. We have to be there when a market ‘pops’ into existence -- at the right time, with the right customized offer, in... Meer

Why Drupal? Because It Will Help You Win


How will Drupal help you win? How will it help you do better? As business itself becomes digital, the benefits that a widely adopted, open source technology solution like Drupal can bring to organizations today are manyfold, but they can be boiled down to a few salient points.

The key ways Drupal will help you win:

Faster and continuous innovation

Risk mitigation

Faster time to market

Focus on your core business

Best-of-breed, integrated solutions

Improved quality, security, and accountability

In this and subsequent posts, I will show you that these claims hold up both in... Meer

Pagina's