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How To Recommend Content and Offers the Right Way

Your customers not only understand that you collect information about them, but they expect a customized experience based on that data. You, the digital marketer, have tested your website, adjusted based on the results and segmented your audience accordingly. But what's the most effective way to use this information? As Tony Haile, CEO of Chartbeat told Time, you only have about 15... Meer

Pinterest To Add Buy Button and Win Commerce Forever?

The Verge reported yesterday that Pinterest is soon adding a “buy” button. Users will be able to purchase products directly from pinned items, without leaving the Pinterest site. I’ll readily admit that I’ve never used Pinterest. But what makes Pinterest great, so I hear, is that it’s really fun to use and it hasn’t lost its focus on delivering a beautiful visual experience. Let’s face it, even on a good day using Facebook is a chore, and on a bad day, Facebook can be downright... Meer

Acquia’s Momentum: An Ex-Analyst Reviews The 2015 Forrester WCM Wave

Forrester just published “The Forrester Wave: Web Content Management Systems, Q1 2015,” by Ted Schadler, who calls WCM “the backbone of digital experiences.” Here at Acquia we don’t think that’s an overstatement. The report also states that WCM has become “a multifaceted toolkit for building, managing, delivering, and optimizing digital experiences, the bedrock of your business technology agenda.” We’re on board with that, too.
Today’s WCM decision makers discover a crowded vendor market trying to deliver all this digital capability. The 2015 Forrester Wave analyzes the top 10 WCM vendors and... Meer

Redefining Commerce, February 2015: Suitsupply

To usher in the new year in online commerce, we came up with a list of The Best and Worst Websites of 2014. While sifting through hundreds of sites in pursuit of those featured, we racked up quite a list of favorites which we’ll share in the coming months. This new series - Redefining Commerce - highlights retail brands that are elevating traditional online commerce experiences, pushing the boundaries of what it means to be... Meer

Working on Remote Teams – the Developers


Part 1 of 2 – I ran into Elia Albarran, Four Kitchens' Operations Manager ... ahem "Funmaster", in the inspiring atmosphere of BADCamp 2014. She mentioned she'd read my blog post 10 Tips for Success as a Remote Employee; we started exchanging tips and ideas until I basically yelled, "Stop! I need to get this on camera for the podcast!" She graciously agreed and brought along two Four Kitchens developers for the session, too:... Meer

Finding – and Fixing – the ‘Gotchas’ that Inhibit the Customer Journey

This is the sixth post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four, and... Meer

New Media Brands on Facebook and Mobile

When Facebook released its third quarter results for 2012, it derived 14% of all its revenues from mobile. Its stock price then was around $19 per share - half the original offer price of $38.23.
Two years later, when Facebook released its third quarter results for 2014, mobile made up 66% of its revenues. The stock hit a high of $80.67 - up 110% from the IPO price.
Coincidence? Not really. Facebook saw its core audience shift to smaller screens and made a concentrated effort to redefine itself as a mobile company. This effort is the reason Facebook is valued at over $200B today.
Facebook's... Meer

Banana Republic didn't get personal. And I'm taking it personally.

This morning I received an email promotion from Banana Republic.
Headline: Dress like a boss - it’s simple.
Hook, line, and sinker, I was opening it. I’m a female executive, and I love a good power suit. I also love Banana Republic clothing.
Becoming an executive is largely about confidence in addition to overall competence. I think their style perfectly aligns with what I need to feel confident in the way I present myself. Clean, simple lines, professional cuts, but no sacrifice on style. I love it.
The bad news: I opened up the email to find two images of men in suits, and both links took... Meer

The Web Content Management Marketing Myth

Three years ago, Gartner predicted that by 2017 CMOs will spend more money on IT than CIOs. According to Gartner, this shift was being driven by the emergence of cloud computing and software-as-a-service delivery models. In the old days, tech purchases used to go through a lengthy approval process driven by the CIO, who owned the infrastructure. But now cloud services allow CMOs to deploy new technologies in a matter of days.
Certainly there are... Meer

Brands Go Instagram - The Allure of Social Shopping

Window shopping for the tech savvy, a hint at the future, or both? Both.
Old fashioned window shopping, a pastime for many, usually means a casual stroll down Main Street, checking out what the shops have on display, but with no real plan to buy. While some serial shoppers still prefer to keep window shopping an in-person experience, the younger generations are turning to online channels like Instagram to engage with their favorite brands. Instagram, the social photo sharing service owned by Facebook, has truly resonated with Millennials. It gives brands a platform to build a visual... Meer

Digital Government Services and Drupal – meet Ian Read


I met Ian Read, Front End Development Team Leader at TSO/Williams Lea Public Sector at Drupal Camp Brighton, where I found out that he has recently been involved in a subject close to my heart: Drupal and government. He was part of the team that designed and built the attractive, responsive, and very functional London Borough of Croydon's new council website. In our conversation, we touch on the value that the Drupal community provides to everyone involved; Drupal and innovation in government digital services; the... Meer

Integrating CMS and Commerce Platforms: A Catalyst for Change?

This is the fifth post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, and four.
Most business leaders will tell you that technology... Meer

New Wave PHP with Lorna Jane Mitchell


Lorna Jane Mitchell is back to show us some great reasons for upgrading your projects to PHP 5.3 or newer. Drupal 8's minimum version requirement is already up there at 5.4.5 (as of 2015.Feb.02), so we're doing well! Lorna and I have a quick chat about her history and experience, open source versus proprietary software development ("Projects and companies that work in that open source technology space make much better use of tools ... and they are wonderful, free, and well-supported tools!") ... specifics of how and why the PHP "Renaissance" is happening, and Drupal 8 as a PHP meta-project... Meer

A Partner's Perspective on Certification: Part 3

Having worked with Drupal now in almost every capacity; as a developer, recruiter, and an executive in a company selling Drupal services I find that the Acquia Certified Developer program helps everyone involved in the Drupal project life-cycle.
As a builder (developer, designer, site builder) you get to validate your knowledge in an industry that’s typically lacked benchmarks and higher levels of education. The certification is difficult enough that it’s meaningful but not onerous to the extent that it lacks practicality and convenience. If you’ve been building Drupal sites with diverse sets... Meer

Behavioral Targeting: The Key to True Personalization

So you have your first few rounds of testing done and your digital experience has been tweaked based on the results. You have a pretty good digital experience lined up for your visitors. Now what? The next step is to analyze what your visitors are doing on your site, what they are clicking on, what they’re viewing, and what they are interested in without them having to provide any personally identifiable information (PII). This is all part of behavioral targeting. However, before you can start targeting, you need to... Meer

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