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Using Personas to Personalize User Experiences

Cross-posted with permission from Blue Coda As user experience management continues to evolve on the web, websites are adapting by creating personalized experiences for their users. One of the ways we see many websites using personalization is through personas. Users can be grouped into personas based on comparing current web analytics to historic data. If you can determine the types of content most interesting to a particular persona, you can tailor their experience on your website to... Meer

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Vigo's on watch to keep you alert Do you remember the last time you felt tired or drowsy and your productively levels suffered? What if there was a piece of wearable technology that knew when you were tired before you did in order to make you as alert and productive as possible? Meet Vigo, a wearable bluetooth piece that aims to do just that. I had the opportunity to talk to recent University of... Meer

2012 Greatest Hits - Drupal Camp Sofia, Bulgaria

A quick blast from the past this week from the first Drupal community event at which I was recording material for a podcast. This gives this particular event an extra sparkle in my memory. True to form for the Drupal community around the world, many of the people I met at this camp have become friends with whom I stay in touch or even get to see now and then at a DrupalCon or Drupal Camp somewhere. Community ftw! ---Original post from April, 2012--- I just got back from a fantastic weekend with a couple hundred members of the Bulgarian Drupal community at Drupal Camp Sofia 2012. There... Meer

Behind the Curtain: GRAMMY.com on Acquia Cloud

This past Sunday I was part of the Acquia team working behind the scenes to help support the GRAMMY Awards website crew, whose talented members make the GRAMMY.com experience such a success. I was on the ground at the Nokia Theater L.A. Live, getting an inside look at the GRAMMY team in action, and serving as the communications link through Google Hangout back to Acquia operations and support. The challenges of a GRAMMY Awards night are nearly unmatched as we had to ensure that the website would scale to meet incredible demand. Whenever... Meer

5 key features to be excited about in Drupal 8

It’s been about 3 years since the last major release of Drupal and with over 1,700 contributors who are hard at work building the next iteration, Drupal 8 will be upon us before we know it. Are you excited about Drupal 8? Here are five key features we’re very excited to get our hands on and get into the hands of our clients. 1. Manage your site’s content...from your phone. Anyone that’s ever administered a website knows that it’s best done while using a desktop or laptop. Much of the backend functionality simply doesn’t work, or doesn’t support mobile platforms. The... Meer

Rétrospective Acquia 2013

Comme le veut la tradition, c’est le moment de ma rétrospective annuelle consacrée à Acquia. Que s’est-il passé en 2013? Dans la vie, nous avons l’opportunité de faire tellement de choses, qu’il est important de se concentrer sur celles qui comptent vraiment. Drupal et Acquia sont deux très belles histoires. Ces rétrospectives sont faites pour vous mais aussi pour moi-même, c’est pourquoi je les rédige avec beaucoup d’attention. Elles sont écrites pour vous, car elles... Meer

Higher Education’s Equation: Simplify Digital Complexity

Colleges and universities were some of the first organizations to create websites. They are natural content generators with access to great thinkers, cutting edge research and engaged students, not to mention they embody the word community. The web, as a result, was the perfect vehicle for them to communicate all they had to share and connect what they knew with those who were seeking the content that mattered to them. But as we look at today’s landscape and the evolution of higher education digital strategies, is the compatibility of the web and higher education too much of a good thing... Meer

Selecting a New CMS? Don't Skip the Proof of Concept

Would you buy a house, based only on its curb appeal? Would you buy a car without test driving it? Would you even buy a pair of new jeans without trying them on first? (Ok, I've done this. And it goes badly every time). In all three cases, I hope the answer is no. When making major decisions like buying a new house or car, we invest a considerable amount of time and effort into making sure we make the right choice.  So why are companies selecting a new CMS without test driving the product? Selecting the Vendor with the Best Demo The process for selecting a new CMS often seems to be: 1)... Meer

Project QA: With Great Power

This is part 1 of a 3 part series overviewing the Project QA Drupal module: Introducing Project QA: Part 1 (Introductions) Project QA: Writing a Submodule Project QA: With Great Power You can check out the project page on Drupal.org or even see a live demo over at projectqa.nateofnine.com. As I developed this module I became more and more excited about what these tools I kept finding could do if I were... Meer

IT führt „Cloud First” auf Erfolgskurs

Wenn ein Unternehmen neue Wege gehen will, stellt sich die Frage: Wohin soll es sich wenden, um die perfekte Kombination an Cloud-Services zu finden und das Projekt effektiv und wirtschaftlich umzusetzen? Laut Mark Weinstein sollte die IT-Abteilung diesbezüglich der richtige Ansprechpartner sein. Nach über 30jähriger Tätigkeit für verschiedene große Finanzdienstleister agiert Weinstein in seiner Funktion als „Teilzeit CIO” heute als Berater kleiner und mittelständischer Unternehmen und greift ihnen bei der Optimierung ihres Technikmangements unter die Arme. Weinstein ist der Meinung, dass IT-... Meer

Stakeholder Visibility Will Ensure Government IT Success

The recent BBC interview with Bill Crothers about IT suppliers in the public sector was depressingly familiar. In particular, the remark from Sir Francis Maude1 about the government department that was charged £30,000 for changing the text on a web page sent a shudder down my spine. Just to put this into context for a moment, £30,000 is almost three times what someone working for 37 hours a week on minimum wage would earn. These are ludicrous sums of money for what should be very simple processes. The sad fact is that IT suppliers often charge unreasonable amounts to deliver (sometimes... Meer

Drupal 8 Wins: Avoiding the Dead Hook Blues, Part 3

Drupal 8 Wins: Avoiding the Dead Hook Blues, Part 3 - Today we wrap up this mini series with Larry Garfield, Kris Vanderwater, and me answering the question "Do I need to learn Symfony to develop for Drupal 8?", getting the lowdown on plugins, and doing a wrap-up on the important points from our whole, 3-part conversation. In August 2013, I spoke with Larry Garfield and Kris Vanderwater in a 90+ minute live Hangout on Air about the origins, details, and implications of the big architectural changes... Meer

This (two) weeks in Drupal Core

What's new with Drupal 8? Last week, in lieu of a This week in Drupal Core, xjm and wechick compiled a phenomenal This YEAR in Drupal Core, so here's a catch up of the last two weeks. Happy 13th birthday, Drupal! Drupal 1.0.0 was released on January 15th, 2001. Many software projects from that era are long forgotten by now. That we have stayed relevant and gotten stronger through 13 years of fast and chaotic evolution of the internet is, in my opinion, very impressive. Here's some highlights from the birthday:... Meer

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Meet Jonathan Stephen, Head of Mobile and Emerging Tech at JetBlue I had the pleasure of chatting with Jonathan Stephen, the Head of Mobile and Emerging Technologies at JetBlue. We talked about the shifts and strategies that are coming with brands embracing mobile as well as how JetBlue is leveraging this platform. Mobile is becoming a vital, emerging disruptor to brands and industries on a global... Meer

Drupal 8: Configuration Management Walk-through

Cross-posted with permission from Drupalize.Me One thing in Drupal 7 that people have a love-hate relationship with is the Features module. Features gives you the means to export database-stored site settings in code that you can put into version-control and move from server to server. In Drupal 7, when using Features to make a change to your Drupal site configuration settings, you need to update the feature or make sure the settings are in a feature and (re)create them. When deploying, you... Meer

So schließen Sie die Lücke zwischen Content und Commerce: 5 Strategien

Es ist kein Geheimnis mehr: Hochwertiger Content ist der Schlüssel zu erfolgreichem E-Commerce. Der reibungslose Übergang von Content Experience zu Purchase Experience kann jedoch nur von den Wenigsten umgesetzt werden. Eine ganzheitliche Herangehensweise verlangt von Händler und Hersteller nicht nur eine tiefere Betrachtung der technischen Seite. Mein kürzlich veröffentlichtes E-Book beleuchtet Schritte in die richtige Richtung: 5 Strategien, um die Lücke zwischen Content und Commerce zu schließen. Hier eine... Meer

Jenkins, Puppet, Graphite, Logstash and YOU

As mentioned before, devops can be summarized by talking about culture, automation, monitoring metrics and sharing. Although devops is not about tooling, there are a number of open source tools out there that will be able to help you achieve your goals. Some of those tools will also enable better communication between your development and operations teams. When we talk about Continuous Integration and Continuous Deployment we need a number of tools to help us there. We need to be able to build reproducible artifacts which we... Meer

Setting the Record Straight on the Total Cost of Adobe AEM vs Drupal

As Drupal begins to compete more often with Adobe Experience Manager (AEM) in enterprise web content management selections, I'm coming across a set of common objections coming from prospects after they speak with Adobe. We’ve been told by multiple customers that Adobe had an “unbiased partner” create a total-cost-of-ownership (TCO) document to compare Adobe AEM vs. Drupal. The TCO document claims a typical Drupal project costs nearly 70% more than Adobe AEM, with example 3 years costs of approximately $2.4m for Adobe AEM and $4m for Drupal. I’ve read the document, and the total cost of... Meer

Project QA: Writing a submodule

This is part 1 of a 3 part series overviewing the Project QA Drupal module: Introducing Project QA: Part 1 (Introductions) Project QA: Writing a submodule Project QA: With great power You can check out the project page on Drupal.org or even see a live demo over at projectqa.nateofnine.com. Let’s walk through building a submodule for Project QA, shall we? There’s three main steps to implementing your own extension to projectqa: Create a fresh module Create entities to store your data Implement... Meer

Meeting Marketing Challenges with Automation and Drupal

Often marketing's biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. There is increasing pressure on marketing professionals to find the most qualified prospects and build relationships with them before the lead is passed to sales. What Is Marketing Automation? Marketing automation allows organizations to consolidate, streamline, and better manage campaigns that were once cumbersome to track and administer. Once implemented, the system enables a chief marketing officer to view a centralized dashboard to measure the ROI of various... Meer

Preventing Drupal Headaches! The file field

In our structured Drupal training program, we teach the "right way" to do things. We listen to our support team of client advisors who see all the permutations of "you're doing it wrong" in Drupal, and make sure we're leading learners in the right direction. When there's something particularly essential we use words like "Important" and set off warnings with a little exclamation mark icon. What we don't do is surround particular instruction in skulls and cross-bones and "Ye shall not pass" signs explaining the hells that will... Meer

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Favecast Unites User Recommendations, Video Recently, I met Alex Zito-Wolf, content manager for FaveCast, at Boston's WebInnoMobile2 event. Favecast is an app that allows users to share positive video recommendations about great places they've discovered. I think of it as the convergence of Foursquare and Yelp, with a splash of video. In this interview, Alex talks about the future of FaveCast and... Meer

A Helpful Guide to Your First Drupal Sprint

Cross-posted with permission from Genuine Interactive It’s almost time for your first Drupal Sprint, but you’re not sure what to expect and what you do to be prepared. Here at Genuine, we want all contributors to be prepared for the 2014 Global Drupal 8 Sprint Weekend so we’ve put together answers to some key questions. If you still have questions, feel free to contact... Meer

DrupalSouth Preview: Technology, Community, a Superhero, and a Homecoming

Sheep ... and the Lord of the Rings movies. That's what typically comes to the minds of most people when they think of New Zealand. Sheep outnumber Kiwi's (the local term for human New Zealanders) roughly seven to one: 4+ million humans, 28+ million sheep. When I was growing up there as a kid, there were more than 50 million sheep, though ... As Acquia’s open source evangelist, I feel honoured to have been asked to keynote the biggest Drupal event in the Australasian region and I will do my part to make DrupalSouth an... Meer

Webinarreihe: Digital Experiences und das Unternehmen von heute

Ich hatte kürzlich das Vergnügen die neue Acquia GmbH auf zwei Seminaren in Hamburg und München vorzustellen zu dürfen. Ich habe, neben Rednern von anderen digitalen Unternehmen, über Innovation und das Unternehmen von heute gesprochen. Dank der sehr positiven Resonanz, haben wir Teile der Seminare nun in eine kleine Serie von “Webinaren” umwandeln können und laden Sie herzlich zur ersten Folge ein! Teil 1 - Am 28. Januar, 2014, werde ich aus meinen Erfahrungen mit Acquias internationalen Enterprise-Kundenstamm und Implementierungs-Partnernetzwerk über “Digital Experiences - innovative... Meer