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Closing the Deal: What Matters Most in a Purchase Decision?

“So I buy it. The most perfect little cardigan in the world. People will call me the Girl in the Gray Cardigan. I’ll be able to live in it. Really, it’s an investment.”
~ Rebecca Bloomwood, Confessions of a Shopaholic
For Rebecca Bloomwood, the path from fauxsumer to consumer was short, nonexistent even. Every item was a necessity and credit card bills were something meant for the trashcan. For those of us who live in the real world, however, the decision to purchase anything typically requires much more... Meer

San Diego Meetup: Debunking the Myth of the Marketing Cloud


The world of marketing technology continues to expand. This rapid growth has led to fundamental shifts in how marketers do business. If you’re in the digital space at all, in order to remain successful, you need to embrace the latest innovations. This is why the best and brightest marketers from Acquia, DOMO, Tealium, Mirum and Qualcomm are coming together to discuss the... Meer

Build Your Drupal 8 Team - Skills for Tech, Non-Tech, and "Bridge" Members


Getting your hands on new technology is the best part of being a developer -- playing around with it, and trying out cutting-edge concepts is challenging.
But trying to meet deadlines with new tech, especially if you don't understand it fully? That can mean lots of late nights and weekend work when you'd rather be doing something else.
Fortunately, working with Drupal 8 builds on core skills your team already has. Augmenting their existing knowledge with additional skills to use the new functionality of Drupal 8 will help your team deliver that first project successfully.
The new release... Meer

Jumpstart Your Drupal Project with a Technical Project Manager


Is your Drupal project stalled?
Perhaps you don't know exactly what's wrong, but for some reason the project is just stuck.
You're eager to take the next step -- if only you knew what that was. If you find yourself in this situation often enough, you might want to consider hiring a technical project manager.
What is a Technical Project Manager?
Simply put, a technical project manager is your liaison between your technical team and the non-technical people you are working with. Technical managers are familiar with technical jargon and processes, and most importantly, they understand the... Meer

Certification for Drupal Site Builders now Available

The Acquia Certification Program published the new Acquia Certified Drupal Site Builder exam this past March and is designed for professionals who build Drupal sites using core and contributed modules.
This test focuses on knowledge of Drupal 7 and topic areas including Drupal features, Content and User Management, Content Modeling, Site Display, Community and Contributed Projects, Module and Theme Management, Security and Performance.
There is a great new blog by Tanay Sai... Meer

Acquia Certified Grand Master 2015 now here!

The Acquia Certification Program has put in place a new credential, the Acquia Certified Grand Master 2015 certification.
To achieve this special recognition, and demonstrate that you are best of the best as a Drupal Developer, you need to pass the three Acquia Certified Developer exams over the 2014-15 calendar time period.
This means passing:... Meer

Selecting Drupal Modules: What Do You Need?


In a recent webinar one participant asked about inline images in Drupal 7. I pointed to a tutorial we have here on Acquia.com, and mentioned the "Insert" module.

That sparked another question: "The name Insert doesn't scream 'picture handling.' How can you find the right modules?"

Modules in Drupal (sometimes called "plugins" or "extensions" in other CMS's) extend the base functionality with contributed or custom code. The naming convention with Drupal modules is "short and sweet." This makes them easy to reference and... Meer

Klanten willen gepersonaliseerde content en data-driven commerce

Contextualisering om persoonlijke content en aanbiedingen te leveren via alle mogelijke kanalen resulteert in een betere klantervaring.
Digitalisering heeft alles veranderd in de wereld van online commercie. Het personaliseren van de digitale ervaring wordt niet langer als ‘extraatje’ gezien, maar wordt verwacht. Als een klant de website eerder heeft bezocht, verwachten ze herkenning bij een volgend bezoek en een beleving op maat.
Een onderzoek door Janrain laat zien dat de meerderheid van de consumenten – 75 procent- het leuk vinden wanneer merken een persoonlijk bericht of aanbod sturen.... Meer

To Succeed Online You Must Now Manage Multiple Web Sites


Nearly every week I meet senior decision makers who worry about managing the multiple web sites that their organisation has. A growing number of these companies are delivering a portfolio of sites and microsites to reflect an assortment of brands and products.
The pressure is on. Last year, research from Accenture revealed that poor customer service in digital channels resulted in 53% of UK consumers switching brands in at least one industry.
The biggest headache organisations have is managing the proliferation of sites. How can they effectively manage multiple sites across numerous regions... Meer

WebscaleSQL Asks Oracle to Accept Their MySQL Code

The Percona Live MySQL Conference was held in the second week of April this year and a lot of sessions were focused on the upcoming MySQL 5.7 release.
The week before the conference, Oracle released MySQL 5.7.7 which has the Release Candidate status. Although they're not saying when the GA version will be released, it should definitely be before the end of the year. That said, there are still a lot companies out there that have not upgraded to MySQL 5.6, so adoption will be spread out. There are also a number of... Meer

5 MORE Questions to Ask Your Drupal Cloud Provider About Support


Where to host your website...
It's not an easy decision. Last week, I suggested five questions to get you started on the selection process.
This week: five more questions, which will help you focus on what's important.
Remember, this is not a snap decision. It's a process. I may even float a few final queries next week.
1. Will you help me debug my code?
If your site is slow or modules aren’t working, Acquia will help you. We don’t just send you a link to a tutorial; we will help you solve your application... Meer

How To Build a World-Class Technical Commerce Ecosystem

Building a world-class commerce website is no easy feat. Notorious for being a complicated technical venture, it requires the perfect blend of people, process, and technology. But it is possible to build a “best for me” technical solution, if you’re thoughtful and tactful in how you go about doing so.
Here’s how:
Step 1: Really think hard and define your commerce goals
If you’re considering rebuilding your commerce backend, there must be a reason -- or many. These pain points should be used as the foundational goals for your business: What must your new system be able to excel at that your... Meer

Yhteisöllisyys and global Drupal: "Friendships beyond business"


If only non-Finns could easily pronounce it, I think "yhteisöllisyys" would be a perfect motto for Drupal. To explain what it means, I dragged Lauri Eskola, Drupal Craftsman from Druid.fi, away from the contribution sprints at DrupalCamp Brighton 2015 long enough for him to fill me in on that, as well as his trip to Drupal Camp Delhi 2015, what he's excited about in Drupal 8, and how doing business in the Drupal world–based on values like sharing and openness–must seem strange and different to outsiders.

Global Drupal: DrupalCamp Delhi

"It was such a huge honor to me to be [at... Meer

Powered by Drupal: Sports Brands Deliver Incredible Digital Experiences

If you’re a diehard sports fan, every season brings excitement -- a summer night at the ballpark for an MLB game, a winter evening sitting court-side to catch the NBA in action. Over the years, technology has allowed sports fans to get closer and closer to the action -- from high definition TV experiences in the comfort of their own living rooms, to tweeting while they’re at the game or engaging in fan forums online. With the growing age of digital, leagues have been able to grow their brands immeasurably, including beefing up their online presence, offerings, and fan interactivity.
As... Meer

Drupal Sites Should Mobilize for "Mobilegeddon"

Today Google released a big change to its search algorithm to prioritize the ranking of mobile search results. This new algorithm applies specifically to searches from a mobile device. It does not (yet) apply to search results when searching on your desktop computer.
First announced in February, the release (which some have tagged “Mobilegeddon”) is a significant change in Google’s famously secretive formula for ranking websites on its “SERP:" the results page that determines which sites will show up on top when a user runs a search. Given the impact of past changes in the search algorithm... Meer

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