get personal

Let’s Get Personal: Personalization and Privacy

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach. In part two of this five-part series, we consider how personalization impacts... Lees verder

Labels: get personal

Let's Get Personal: The Basics

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of... Lees verder

Labels: get personal